Softonic, the renowned Spanish company that specializes in app distribution and tech news, has announced the acquisition of Appvizer, a media outlet dedicated to enterprise software (B2B). With this strategic acquisition, Softonic diversifies its business while maintaining the largest general software catalog in the marketplace, and continues to consolidate the publication of news, tutorials, and current events. Now they will enter fully into the B2B market, strengthening their position in the technology sector.
The largest software catalog on the market has a new ally: AI and the expertise of Appvizer
Appvizer, founded in 2013 and a part of the French holding Cloud is Mine, has made a name for itself thanks to its innovative approach in the search for business software. Using algorithms based on artificial intelligence and data analysis, the company, with its international presence, is able to generate highly personalized and efficient search results. With renowned clients such as Salesforce, Factorial, and Monday.com, among many others, Appvizer attracts over two million professional users every month who are looking for software solutions for their business needs.
At the core of what they offer is their ability to combine expert opinions and user reviews, in order to provide accurate and helpful recommendations for businesses. Beyond what they offer to companies, Appvizer is also known for organizing B2B Rocks, one of the leading European conferences on software as a service (SaaS). It’s a conference that annually brings together more than 3,000 attendees and which for years has been a reference for the SaaS ecosystem, consolidating Appvizer’s reputation in the B2B market.
Fiona Garvey, CEO of Softonic, has highlighted that this acquisition will allow Softonic to complement its main software-download business. With over 75 million monthly users and a selection of more than 1 million applications for Windows, iOS, Android, and Mac, Softonic is the largest general software catalog on the market. The platform also covers news, tutorials, and reviews, providing a user’s perspective.
Now, with the acquisition of Appvizer, a new stage begins in Softonic’s strategy, focused on simplifying the software discovery and distribution processes. The acquisition represents, in turn, an opportunity for Appvizer to expand its global reach thanks to the wide audience, resources, and experience Softonic brings.
Softonic has had a remarkable trajectory in the technology sector since its beginnings in 1997, when it was established by Tomás Diago. Although it faced challenges in the past, the company has managed to recover and stabilize under the leadership of Fiona Garvey. The acquisition of Appvizer is another step in Softonic’s path towards diversification and growth.
The integration of Appvizer will strengthen Softonic’s presence in the B2B sector, while highlighting its commitment to innovation and excellence in serving its users. With this acquisition, Softonic is well positioned to lead the market in software downloads and recommendations for both individual customers and businesses, securing its role as a key player in the global tech ecosystem.
