A recent report published by Xbox, prepared by Edelman Data & Intelligence and commissioned by Microsoft, reveals that a notable 79% of respondents are open to receiving help from artificial intelligence (AI) in the realm of video games. This figure, less highlighted in Xbox’s official communication, suggests a significant interest among players in integrating AI into their gaming experiences. However, the exact definition of what is meant by “AI assistance” remains unclear, and Microsoft has been contacted to clarify the terms. There is a possibility that this ranges from AI companions offering helpful tips to more advanced applications that could play on behalf of the user.
A survey without a reliable basis
The survey, which included 1,500 adult players in the U.S. and was conducted between June 25 and July 2, 2025, also reveals that 68% of participants believe that video games are more emotionally rewarding than other hobbies. Three out of four players feel that they are doing something meaningful while playing, highlighting the importance of video games as a means of social and emotional connection. Additionally, 60% of respondents stated that they have forged lasting friendships through gaming.
Among the different groups analyzed, 87% of Xbox owners stated that gaming is one of their main hobbies and an integral part of their identity. This data contrasts with the recent 29% drop in Xbox hardware revenue, while revenue from content and services, such as Game Pass, showed only a 1% growth. This stagnation in growth could be related to a decrease in first-party content offered by the platform.
