Sydney Sweeney, known for her rising career in Hollywood, has reached the impressive figure of over $1.02 billion in global box office thanks to her roles. However, her recent success has been overshadowed by controversies related to advertising campaigns that have sparked significant criticism.
Among bras, the game is played
The actress has been the subject of questioning following an American Eagle campaign that many interpreted as a plea in favor of eugenics, generating a flood of criticism on social media. As Sweeney continues to increase her notoriety, especially for her role in the movie The Assistant, she is forced to reconsider her approach to the advertising business.
The situation became even more complicated when Sweeney used the iconic Hollywood Hills sign without permission, as part of an advertising stunt in which he hung bras, turning the famous symbol into an unusual installation. According to the LA Times, the Hollywood Chamber of Commerce, which owns the intellectual property of the sign, stated that neither Sweeney nor the brand had authorization to carry out this activity.
Steve Nissen, director of the Hollywood Chamber of Commerce, has expressed that the action was taken without the necessary permits, which has put the actress in the spotlight for reasons that transcend her acting career. In addition, the Hollywood Sign Trust, the nonprofit organization responsible for maintaining the sign, has also expressed its bewilderment regarding the unauthorized use of the iconic sign.
Despite the controversy, the Los Angeles Police Department has confirmed that, at this time, no burglary report has been filed related to Sweeney, suggesting that, at least in the legal realm, the situation may be less serious than anticipated.