Apple has begun to see a resurgence in its revenue from China, which currently accounts for 20% of its total profits, marking a turning point after a period of declining sales and a challenging economic context due to tariffs.
This increase comes just as the iPhone 17 has achieved considerable success in the Chinese market, after the company faced significant challenges in recent years.
One of the key factors behind this growth is the color launch strategy of the iPhone 17, which has taken an interesting turn by forgoing a black design that has traditionally been popular.
The color orange, a reason for success in China
Instead, Apple has introduced a ‘revolutionary’ orange tone, which has not only captured consumers’ attention but has also enhanced the company’s brand image in a market where status and belonging to an elite are crucial aspects in the purchasing decision.
The Financial Times report highlights that this new design has reinforced Apple’s status symbol in China, making its devices immediately recognizable.
This image change has influenced consumers, who see the iPhone as more than just a simple technological device; it is a representation of social success. Additionally, the improvements in the features of the new model, such as the 120 Hz display and an innovative cooling system, have been well received, which has also contributed to the sales surge.
In the last quarter, Apple managed to surpass Huawei in the high-end smartphone market in China, a significant milestone considering that it had lost ground in the country in previous years. With these new developments, it is expected that Apple will continue to strengthen its position in the competitive Chinese market.