A recent survey conducted by CNET and YouGov has revealed that 50% of smartphone owners in the United States are not willing to pay extra for artificial intelligence features. This figure represents an increase from the 45% recorded in September 2024, suggesting a notable shift in consumer perception towards technological innovations in their mobile devices.
50% of American adults do not see the need for AI
The study, conducted between May 13 and 15, 2025, included 2,201 adults, of which 2,129 were smartphone owners. The results were weighted to accurately reflect the U.S. adult population. Although many consumers are open to trying AI tools, most are not willing to spend extra money on them, which may indicate that these features are being marketed more as marketing strategies than as true sources of short-term revenue.
This trend raises questions about the future of AI in mobile devices. As companies seek to integrate new functionalities, it is crucial that they capture consumer interest without compromising their willingness to pay. Currently, the balance seems to lean towards a phase of exploration rather than a solid economic implementation, which could hinder the development and monetization of these emerging technologies.
Marketing specialists have the opportunity to see this situation as a call to action; they must focus on demonstrating the real value of AI-driven functionalities to change consumer mindset. However, manufacturers must be vigilant, as the lack of willingness to pay could limit their growth opportunities in this constantly evolving technological field.
