AMC Theatres, one of the largest theater chains in the United States, has decided not to screen ‘Thanksgiving Day’, a short film generated with artificial intelligence that received recognition at independent film festivals. This short film, which mixes elements of humor and fantasy, had been included in a block of shorts scheduled before some screenings, but its exhibition was canceled by the chain, sparking an intense debate about the role of artificial intelligence in cinema.
The eternal debate
AMC’s decision reflects the existing tension between the adoption of new technologies and the preservation of the human element in filmmaking. While some exhibitors and festivals seek to explore the potential of AI as an artistic tool, AMC took a conservative stance, arguing that the work did not fit into its vision of cinema, which is nourished by human emotion and imperfection.
Defenders of artificial intelligence, such as Modern Uprising Studios, have criticized AMC’s stance, arguing that their decision represents a setback in the evolution of cinema. In a public statement, the organization emphasized that AI can complement creativity rather than replace it and that they are even supporting the theatrical window with engaging events that include technology.
Figures from cinema such as Timothée Chalamet have highlighted the urgency of recognizing that the technological revolution is not asking for permission to enter the industry. In an environment where innovation and economic interests shape the course of art, opinions in favor of AI in cinema herald a future where collaboration between humans and technology could redefine the cinematic experience.