To talk about Taylor Swift is to talk about a mass phenomenon that escapes any logic. The singer is breaking records wherever she goes, and everything seems to indicate that after music, it is now her turn to suffer this challenge to the world of cinema (for the good of movie theaters, of course).
Let’s go back in time and put it in context. This coming October 13, Taylor Swift: The Eras Tour, a documentary film about the famous singer, will be released in theaters. So far so normal, more than one will think, but “normal” is not true when Taylor Swift is involved: the box office before its release is so high that it has already surpassed the vast majority of Marvel and DC movies.
To put this phenomenon into consideration, just three hours after opening at the box office, the documentary film grossed $26 million. Thanks to this amount, The Eras Tour has broken the one-day box office record held by Spider-Man: No Way Home. But wait, there’s still more, of course.
To date, ticket sales have already surpassed $65 million, a higher amount than productions like the latest Doctor Strange ($60 million) or The Batman ($42 million). But yes, indeed: the documentary film is still a month away!
Taylor Swift: The Eras Tour is expected to surpass $100 million. This amount is close to the pre-release box office record set by Spider-Man: No Way Home, which scored an impressive $120 million. Will it surpass it? From here one bets that it will be very close.
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