We were clear that it was going to work very well; and it has. According to Netflix, the fight between Jake Paul and Mike Tyson became the most-watched sporting event of 2024 on the platform.
According to the published information, the boxing match attracted 108 million viewers of “average audience per minute.” An absolutely massive number. Additionally, it was the most-watched program during the past week in a total of 78 countries, a good indication that although the United States was the epicenter of it all, this fight also generated interest worldwide.
But the success was not limited to this fight alone; the previous bout of the evening also drew significant attention. A total of 74 million viewers worldwide watched the preliminary fight between Amanda Serrano and Katie Taylor, making it the most-watched professional women’s sports event in U.S. history.
Netflix continues to bet on sports and these figures seem to prove them right. Their next big challenge: the Christmas broadcast of the National Football League.
