This important element is missing from the box of the new iPad Pro and Air

With the release of the new iPad Pro and Air 2024, Apple has made a decision that has surely made its biggest fans cry: they have decided to remove the iconic Apple stickers from the contents of the boxes. This decision is part of the Cupertino company’s commitment to eliminate all plastic from its packaging by 2025.

A change that makes a big difference

We have been seeing the substitution of plastic for other materials for some time now, and now this translates into the disappearance of stickers. According to an internal memo from the company accessed by 9to5Mac, this measure has started to be implemented with the latest releases.

Stickers, on the other hand, have become a symbol of belonging and a fun accessory among Apple fans. Although they are no longer included in the box, we always have the option to request them directly from an employee at the time of purchase in Apple stores.

It must be said that this change does not apply uniformly to all company products. For example, the recent models of MacBook Air launched in March still included these coveted stickers in their box. While the, yet to be internationally launched, Vision Pro is listed among the products that do not come with their corresponding sticker.

The objective of Apple to reduce the environmental impact of its products is evident, and the elimination of plastic in packaging is just one of the many strategies that the company is implementing. Although this measure may seem small, it is a significant step in waste reduction considering the large number of devices that Apple sells each year. And if we want our sticker, we can find it at our trusted Apple store.