Jony Ive, the renowned former designer of Apple, has confirmed in an interview with The New York Times that he is working on a new device that could radically change the tech industry. The device, which could be a smartphone, will feature an artificial intelligence system developed in collaboration with OpenAI.
Ive is not exactly an unknown face in the industry. The former Apple employee is behind the design of some of the company’s most iconic devices; from the colorful gadgets of the late ’90s to the current minimalist laptops, his legacy and influence remain present at Apple, and now he seems determined to apply his creativity to a completely new project using AI.
According to Ive, this new device, which is being developed in an office in San Francisco, could usher in “a new form of computing”. The design team also includes Evans Hankey and Tang Tan, former collaborators of Ive at Apple.
Although not many details have been given, it is speculated that the device will allow AI to interact directly with the operating system and make decisions for the user. For example, the AI could use sensors and cameras to identify situations such as you leaving home and needing transportation, ordering an Uber at the right moment. “The possibilities are endless,” say those involved.
However, Ive and Altman are not the only ones in this race to revolutionize technology. Meta, the company of Mark Zuckerberg, has been investing in augmented reality glasses with AI for years, and although other attempts have emerged like the AI Pin by Humane and the Rabbit r1, these have not been successful at all. Despite all this, AI continues to generate reluctance among many consumers, who doubt its true value and long-term usefulness.
