Garmin Connect+ was launched earlier this year with the promise that all existing features would remain free for users.
However, users’ concerns about future features being reserved for paying subscribers have gained traction following recent comments from Garmin’s CEO, Cliff Pemble.
During the first quarter 2025 earnings call, Pemble mentioned that “certain features, we will likely reserve for premium offerings.”
Garmin’s CEO hints at premium offers, users express their discontent
Despite these warnings, the response from users to Garmin Connect+ has been surprisingly positive. This is notable, given that, in general, the introduction of subscription services tends to generate resistance among consumers.
However, many users feel dissatisfied with the idea of paying $6.99 a month for additional features, especially considering that Garmin watches, like the Fenix 8, exceed $1,000.
Although Garmin has emphasized that basic tracking and training analysis will remain free, it is rumored that some future features could be behind a subscription paywall.
This possibility has raised concerns among users who have invested significantly in their devices. Previous analyses have criticized the lack of useful content in the active intelligence functionality of Garmin Connect+, leading to questions about the effectiveness of the advertised service.
As subscription services become more common in the realm of sports watches, it is important to note that competitors like Suunto and Coros have not yet adopted similar models. Overall, the future of Garmin Connect+ may depend on the relevance of its additional features, which will determine whether users feel motivated to take on the monthly cost.