When Netflix arrived in homes around the world, it came with a promise: this is no longer conventional television. This is something very different: you choose how, when, and in what way you will watch your favorite series, movies, and shows, without ads. And it looked very good, of course… until over time it stopped doing so. Advertising plans started, the standardization of series began, the risk decreased, and Netflix, like all streaming services, simply became a reboot of traditional television.
Connect at the same time, on the same channel
Now, Netflix has broken the last remaining barrier by airing a program that you can watch live daily at a specific time. Not as a special event, but as a program, perhaps the first of its (for now) fictional lineup: The Breakfast Club, a morning radio show hosted by Charlamagne Tha God which will start airing for 3 hours on the streamer from June 1st.
It doesn’t catch the most dedicated fans of the show by surprise, because Netflix has been uploading its complete shows since January 2026, when the team switched from YouTube to the highest bidder and stopped having free video episodes. Now, in addition to appearing after the broadcast, they will also be available to watch live… And it seems they won’t be the only ones: iHeartMedia and the streamer are determined to create a whole lineup of live podcasts, let’s see if it strikes a chord and becomes a phenomenon.
Clearly, Netflix is trying to please its entire audience, and with over 300 million subscribers worldwide, that’s a lot of people to please, so it will be experimenting here and there. If we’re lucky, the fear that it will be a “new old television” will be unfounded. If not, we will have traveled thousands of miles to return to square one.
