Adobe, the company of tools for artists and professionals, will acquire the software platform Semrush for 1.9 billion dollars, according to both companies on Wednesday, as the Photoshop executives seek to strengthen their marketing tools and attract brands with new generative AI products, a field where Semrush excels. The company will pay 12 dollars per share in cash for Semrush, which represents a premium of about 77.5% over the last closing price of its shares. Semrush’s shares rose 74% yesterday, to 11.79 dollars. A strategic purchase for the […]
Adobe, the company of tools for artists and professionals, will acquire the software platform Semrush for $1.9 billion, both companies reported on Wednesday. This move aims to strengthen Adobe’s marketing tools and attract brands with new generative AI products, a field where Semrush excels.
The company will pay $12 per share in cash for Semrush, representing a premium of approximately 77.5% over the last closing price of its shares. Semrush’s shares rose 74% yesterday, to $11.79.
A strategic purchase for the future of Adobe
For those who are unfamiliar with it, Semrush designs and develops artificial intelligence software that assists companies with search engine optimization, social media, and digital advertising.
The acquisition, which is expected to close in the first half of next year, will enable Adobe to help marketing professionals better understand how consumers perceive their brands online through searches on websites and AI bots, such as ChatGPT and Gemini.
For those unfamiliar with Adobe, the company is responsible for professional tools that extend beyond Photoshop and Premiere, including InDesign, Acrobat, and Illustrator. These tools are widely used by companies, students, and creative professionals to edit and create websites, magazines, and other graphics.
With all this, Adobe raised its annual revenue and profit forecasts in September, thanks to the strong demand for its design software. A month later, the company announced that it was collaborating with OpenAI to enable users to control one of its applications directly through ChatGPT.
Author: Chema Carvajal Sarabia
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