A recent report from the Q3 2025 Digital Ads Benchmark Report by Tinuiti reveals a notable increase in the adoption of automated solutions for advertising campaigns on TikTok. According to the study, 42% of performance campaigns on this platform now use the automated solution Smart+, a significant increase from the 9% recorded at the beginning of 2025. This shift reflects a broader trend towards automation within the realm of digital advertising.
TikTok has changed
Automation on TikTok is transforming the advertising landscape, where manual campaigns are becoming increasingly rare. This report provides a revealing figure that could influence the strategy of many companies: those that still rely on manual methods are in the minority. This data can serve as a useful benchmark for brands that are assessing their competition and their own adoption of similar technologies.
The information is based on anonymized data from advertising programs that together manage an annual digital advertising expenditure of over 4 billion dollars, which gives the report notable robustness and relevance. The methodology applied in the study focuses on analyzing the growth of the same clients over different periods, ensuring consistency in the reviewed strategies.
With the growing pressure to optimize return on investment and the effectiveness of advertising campaigns, the adoption of solutions like Smart+ can be seen as a logical response to remain competitive in a rapidly evolving market. Automation not only promises efficiency but also allows brands to focus on innovation and creativity in their content, a necessity in a constantly changing digital environment.