Tag: tiktok

TikTok is losing its effectiveness among those who made it popular

A new report from The Harris Poll suggests that Generation Z’s interest in TikTok may be declining, a trend that could have significant implications for digital marketing. According to the study, 74% of users from this generation now think critically about their interaction with the popular app, and 60% have indicated that they trust TikTok less since it became U.S.-owned. TikTok or TikBlof? This is a notable change, given that TikTok has long been considered one of the most effective channels for reaching young people […]

A new report from The Harris Poll suggests that Generation Z’s interest in TikTok may be declining, a trend that could have significant implications for digital marketing. According to the study, 74% of users from this generation now think critically about their interaction with the popular app, and 60% have indicated that they trust TikTok less since it became U.S.-owned.

TikTok or TikBlof?

This is a notable change, given that TikTok has long been considered one of the most effective channels for reaching young people online. However, several factors seem to be contributing to this loss of loyalty. The rise of branded content, distrust towards the new management of the app, and concerns around TikTok’s famous For You algorithm have led Generation Z to question their use of the platform.

As young users become more skeptical, marketers face the urgent need to reevaluate their strategies. The decline in trust and the changing perception of TikTok imply that advertising investments on this platform may require significant adjustments compared to other social networks. Marketers will need to consider how to redistribute their budgets in a landscape where the effectiveness of content on TikTok may be declining.

In this context, it is possible that TikTok may need to adapt to the new demands and concerns of Generation Z to regain its position as an indispensable tool in digital marketing strategy. With the shift in mindset of this demographic group, the platform faces the challenge of restoring the trust and loyalty of its users.

Netflix takes legal action against the owner of TikTok for the use of AI

Netflix has taken legal action against ByteDance, the owner of TikTok, by sending a cease and desist letter demanding the immediate halt of video generation through artificial intelligence that uses its intellectual property. The controversy arises in the context of Seedance 2.0, a platform that generates videos based on characters and content from popular Netflix series, such as Stranger Things, KPop Demon Hunters, Squid Game, and Bridgerton. Not everything is allowed with AI In the letter, Netflix made it clear that it will not tolerate its intellectual property being treated as public domain art. The company argues that […]

Netflix has taken legal action against ByteDance, the owner of TikTok, by sending a cease and desist letter demanding the immediate halt of video generation using its intellectual property through artificial intelligence.

The controversy arises in the context of Seedance 2.0, a platform that generates videos based on characters and content from popular Netflix series, such as Stranger Things, KPop Demon Hunters, Squid Game, and Bridgerton.

Not everything goes with AI

In the letter, Netflix made it clear that it will not tolerate its intellectual property being treated as public domain art. The company argues that ByteDance is using its characters and narrative elements without authorization, which represents a violation of its copyright and intellectual property rights.

According to Netflix, these AI-generated videos not only threaten its original content but also confuse fans and can undermine the value and integrity of its franchises.

Netflix’s action comes at a time when the entertainment and technology industry is facing a growing debate over intellectual property rights in the digital age. As artificial intelligence becomes a common tool in content generation, concerns arise about how existing works are used and what legal implications these practices could have for content creators.

For its part, Netflix has emphasized that it will not stand idly by while ByteDance treats our valuable intellectual property as if it were free clip art in the public domain. The resolution of this matter will be closely watched, as it could set a precedent in regulating the use of AI in the creation of content that involves copyrighted works.

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TikTok Shop seemed like a haven for Gen Z, but it was really for millennials

A recent report from Edison Research has revealed that 54% of TikTok users aged 25 to 44 have researched more about a company or product after seeing it on the platform. This figure indicates that TikTok is not just a space for Generation Z, but is gaining ground among millennials, who are becoming increasingly active on the social network. Millennials consume everything The study, which surveyed 2,253 teenagers and adults in the United States from October 3 to 29, 2025, highlights how this demographic is actively using TikTok […]

A recent report from Edison Research has revealed that 54% of TikTok users aged 25 to 44 have researched more about a company or product after seeing it on the platform. This figure indicates that TikTok is not just a space for Generation Z, but is gaining ground among millennials, who are becoming increasingly active on the social network.

Millennials eat everything

The study, which surveyed 2,253 teenagers and adults in the United States from October 3 to 29, 2025, highlights how this demographic is actively using TikTok not only for entertainment, but also for conducting research that influences their purchasing decisions. This reflects a significant shift in the perception of TikTok’s audience, which has traditionally been seen as a space dominated by younger users.

As brands seek to connect with diverse audiences, it is crucial to adjust advertising budgets to focus on the age group of 25 to 44 years on TikTok. The report suggests that companies reconsider their campaigns to target those buyers who not only view, but also research and make purchases influenced by content on the platform. This trend may lead to a shift in how digital marketing strategies are structured.

The data has been weighted to reflect the national population according to the U.S. census, which lends greater credibility to the conclusions. The action metrics, which are favorable to millennials, highlight the importance of considering this group in future advertising campaigns, providing a unique opportunity for brands to effectively connect with an audience that is engaged and informed.

TikTok’s Bold Move: The Joint Venture That Changes Everything for American Users

We have talked a lot about how this moment had to come if TikTok wanted to continue operating in the United States. So it’s time to celebrate it (to say the least, as there are winners and losers depending on how the operation is viewed). But before you take the champagne out of the fridge, let us explain everything about the matter. The joint venture that acquires TikTok’s assets in the U.S. has been officially established and has announced its management team, according to the company, one day before the deadline set by President Donald Trump for the Chinese parent company […]

We have talked a lot about how this moment had to come, if TikTok wanted to continue operating in the United States. So it’s time to celebrate (to say something, since there are winners and losers depending on how you view the operation). But before popping the champagne from the fridge, let us explain everything about the matter.

The joint venture acquiring TikTok’s U.S. assets has been officially established and has announced its management team, according to the company, one day before the deadline set by President Donald Trump for the Chinese parent company ByteDance to divest itself of the U.S. assets of the app.

There was a choice between closure or sale: they chose sale

The closing of the transaction ends a multi-year effort to ensure TikTok’s long-term future in the United States and to dispel concerns that it posed a risk to national security.

“The joint venture, predominantly U.S.-owned, will operate under defined guarantees that protect national security through comprehensive data protections, algorithm security, content moderation, and software guarantees for U.S. users,” the group stated in a statement on Thursday.

The joint venture will be led by CEO Adam Presser, who previously led TikTok’s efforts to protect the data of American users in the United States, and security director Will Farrell, who oversaw privacy and security for the initiative.

It will be supervised by a council that includes TikTok’s CEO in the United States, Shou Chew; Kenneth Glueck, Executive Vice President of the Office of the CEO of Oracle; and representatives from the investment firm Susquehanna International Group and the private equity firm Silver Lake, the Emirati investment firm MGX, among others.

Trump thanked Chinese President Xi Jinping for “working with us and ultimately approving the deal. He could have done otherwise, but he didn’t, and his decision is appreciated,” Trump said in his post on Truth Social.

Who benefits from this agreement? American companies

The agreement is likely good news for the more than 200 million TikTok users in the U.S., many of whom rely on the app for entertainment, information, and, in some cases, even to make a living.

The agreement transferred the control of data from U.S. TikTok users and most of its operations in the United States to a new joint venture, 50% of which will be owned by a consortium of investors formed by the tech company Oracle, the private equity firm Silver Lake, and the investment firm MGX, backed by the United Arab Emirates.

Más del 30% de la empresa conjunta estará en manos de “afiliados de ciertos inversores existentes en ByteDance”, y el 19.9% permanecerá en manos de ByteDance, según un memorando que Chew envió a los empleados el mes pasado.

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The new entity plans to retrain TikTok’s algorithm with data from U.S. users, and Oracle will oversee the storage of U.S. users’ data. The U.S. joint venture will also be responsible for content moderation for U.S. users.

However, the global entity TikTok controlled by ByteDance will continue to manage e-commerce, advertising, and marketing on the new U.S. platform, according to Chew’s memorandum.

This means that it is unlikely that the experience of U.S. users in the app will change visibly, although the algorithm that determines which videos are shown in their feeds may change as the new ownership group takes control.

Advertisers are abandoning manual advertising on TikTok: there is now a big new feature

A recent report from the Q3 2025 Digital Ads Benchmark Report by Tinuiti reveals a notable increase in the adoption of automated solutions for advertising campaigns on TikTok. According to the study, 42% of performance campaigns on this platform now use the automated solution Smart+, a significant increase from the 9% recorded in early 2025. This shift reflects a broader trend towards automation within the realm of digital advertising. TikTok has changed Automation on TikTok is transforming the advertising landscape, where manual campaigns are becoming increasingly rare. This report provides […]

A recent report from the Q3 2025 Digital Ads Benchmark Report by Tinuiti reveals a notable increase in the adoption of automated solutions for advertising campaigns on TikTok. According to the study, 42% of performance campaigns on this platform now use the automated solution Smart+, a significant increase from the 9% recorded at the beginning of 2025. This shift reflects a broader trend towards automation within the realm of digital advertising.

TikTok has changed

Automation on TikTok is transforming the advertising landscape, where manual campaigns are becoming increasingly rare. This report provides a revealing figure that could influence the strategy of many companies: those that still rely on manual methods are in the minority. This data can serve as a useful benchmark for brands that are assessing their competition and their own adoption of similar technologies.

The information is based on anonymized data from advertising programs that together manage an annual digital advertising expenditure of over 4 billion dollars, which gives the report notable robustness and relevance. The methodology applied in the study focuses on analyzing the growth of the same clients over different periods, ensuring consistency in the reviewed strategies.

With the growing pressure to optimize return on investment and the effectiveness of advertising campaigns, the adoption of solutions like Smart+ can be seen as a logical response to remain competitive in a rapidly evolving market. Automation not only promises efficiency but also allows brands to focus on innovation and creativity in their content, a necessity in a constantly changing digital environment.

They discover an emotional easter egg in GTAV 12 years after its release

In the vast and often chaotic world of Grand Theft Auto V, a touching detail has managed to capture the attention of the gaming community: the representation of a dog that leads players to the grave of its deceased owner in the Pacific Bluffs cemetery. This emotional Easter egg has resonated strongly among fans and evokes the story of Hachiko, the famous dog that waited for 14 years for its owner in Edinburgh. This connection to a real legend adds a level of emotional depth that is rarely seen in video games. A game […]

In the vast and often chaotic world of Grand Theft Auto V, a touching detail has managed to capture the attention of the gaming community: the representation of a dog that leads players to the grave of its deceased owner in the Pacific Bluffs cemetery. This emotional Easter egg has resonated strongly among fans and evokes the story of Hachiko, the famous dog that waited for 14 years for its owner in Edinburgh. This connection to a real legend adds a level of emotional depth that is rarely seen in video games.

A game that continues to have surprises

The dog in GTA V, which can be found wandering around the cemetery, has become a symbol of loyalty and affection. Players who approach the grave and follow the dog will find a bouquet of flowers, and the dog will remain there, as if waiting for its deceased owner. However, the appearance of the dog is not guaranteed and requires players to be in the right place at the right time, which has contributed to this story remaining hidden for years, only to be discovered and shared through platforms like Reddit and TikTok.

This anecdote has transcended the boundaries of the game, resonating in the gaming community and reminding us of the valuable connection between humans and animals. The story of Hachiko and his exemplary loyalty has been immortalized in books and movies, and now also in the universe of GTA V. As fans look to the future, with the imminent arrival of GTA 6, it is expected that Rockstar will continue this tradition of integrating emotional stories and easter eggs into their games, further elevating the narrative that characterizes the franchise.

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The new spyware that mimics applications and can destroy your phone

A new and dangerous spyware known as ClayRat has emerged, affecting users in Russia through Telegram channels and phishing websites that mimic popular applications like WhatsApp, Google Photos, TikTok, and YouTube. According to a report from Zimperium, this malware is presented as the latest form of cyber attack, designed to deceive users into installing malicious software on their devices. The internet is a danger! Once ClayRat is activated, it has the ability to exfiltrate SMS messages, call logs, notifications, and device information. Additionally, it can take photos using […]

A new and dangerous spyware known as ClayRat has emerged, affecting users in Russia through Telegram channels and phishing websites that imitate popular applications like WhatsApp, Google Photos, TikTok, and YouTube. According to a report by Zimperium, this malware represents the latest form of cyber attack, designed to deceive users into installing malicious software on their devices.

The Internet is a danger!

Once ClayRat is activated, it has the ability to exfiltrate SMS messages, call logs, notifications, and device information. Additionally, it can take photos using the front camera and send SMS messages or make calls directly from the infected device. Attackers have shown aggressiveness in their tactics, spreading the malware by sending malicious links to all contacts in the compromised user’s address book, which exponentially increases the risk of infection.

In the last 90 days, more than 600 samples and 50 ClayRat installers have been detected, with each new iteration incorporating additional layers of obfuscation to bypass detection efforts. Researchers have noted that some examples of the malware act as lightweight installers, displaying fake Play Store update screens while hiding their encrypted payload. This installation method reduces the perception of risk and increases the likelihood that visits to web pages result in the installation of the spyware.

ClayRat not only captures sensitive information, but it also turns infected devices into malware distribution nodes, allowing attackers to quickly and automatically expand their reach. This situation is further exacerbated by recent studies revealing that some pre-installed applications on low-cost Android smartphones in Africa operate with elevated privileges, which could facilitate the collection of sensitive data.

Zelda Williams kindly asks that people stop disrespecting her father's memory with AI

Zelda Williams, the daughter of iconic actor Robin Williams, has once again expressed her discontent with the use of artificial intelligence to recreate her father’s voice and image, who passed away in 2014. Through her Instagram stories, Zelda called on her followers to stop sending her AI-generated videos that attempt to revive the legendary comedian, labeling this practice as “disrespectful” and “disturbing.” It is a lack of respect to recreate the image of a deceased person with AI “Please stop sending me videos of dad made with AI,” wrote Zelda, who also criticized how […]

Zelda Williams, the daughter of iconic actor Robin Williams, has once again expressed her discontent with the use of artificial intelligence to recreate her father’s voice and image, who passed away in 2014. Through her Instagram stories, Zelda called on her followers to stop sending her AI-generated videos that attempt to revive the legendary comedian, labeling this practice as “disrespectful” and “disturbing.”

A disrespect to recreate the image of a deceased person with AI

“Please stop sending me AI-generated videos of dad,” wrote Zelda, who also criticized how these digital recreations reduce real people to mere imitations. “Seeing how the legacy of real people is condensed into ‘this looks and sounds vaguely like them, so that’s enough’, just so others can produce a horrible piece of TikTok, manipulating them, is frustrating,” she stated.

The director of the romantic comedy Lisa Frankenstein emphasized that AI technology does not represent artistic progress and highlighted the importance of actors’ consent in the creation of characters and art. “You are not making art, you are creating over-processed content with the lives of human beings, with the history of art and music,” Zelda added, emphasizing that such imitations blur the essence of what artistic creation should be.

This is not the first time that Zelda has expressed her concerns about this issue. In 2023, during the actors’ strike that addressed the recreation of characters through AI, the filmmaker argued that “live actors deserve the opportunity to create characters with their own choices.” According to her, these recreations are at best “a poor imitation” and at worst, a “horrendous Frankenstein monster” that distorts the entertainment industry.

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The future of TikTok will be decided in the coming days in a meeting between Donald Trump and Xi Jinping

Washington and Beijing have reached a preliminary agreement that could pave the way for a U.S. company to take control of TikTok. This development comes amid a prolonged technological dispute between the two countries, which has been particularly tense since former President Donald Trump’s warnings about the continued presence of the app in

Washington and Beijing have reached a preliminary agreement that could pave the way for a U.S. company to take control of TikTok. This development comes amid a prolonged technological dispute between the two countries, which has been particularly tense since former President Donald Trump’s warnings about the presence of the popular app in U.S. territory without American ownership.

Two presidents and a destiny

The Treasury Secretary, Scott Bessent, announced on Monday that a framework agreement has been established that could lead to a U.S. management of TikTok, highlighting a significant step towards resolving this conflict. In a post on his Truth Social platform, Trump celebrated the agreement, stating that it was a measure that many young people in the United States wanted, pointing to the popularity that the app has among the younger generation.

The context of this agreement is crucial; the U.S. Congress prohibited Apple and Google from distributing TikTok in their app stores last year, labeling the app as controlled by a “foreign adversary.” This measure underscores the growing concern over national security and data management in the digital age, as scrutiny over apps coming from China intensifies.

The meeting between Trump and Chinese President Xi Jinping will be crucial in determining whether this framework agreement becomes a binding pact, thus avoiding the possible forced exit of TikTok from the U.S. market. The implications of this meeting are significant, as the future of the app could influence the dynamics of trade and technological relations between the two powers. Additionally, there are rumors that this agreement could lay the groundwork for future commitments in other areas of the digital economy between the United States and China.

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Nexon has used AI for the ads of one of its games and the community has turned against them

The controversy has struck The First Descendant again, a looter shooter game developed by Nexon, following the company’s decision to use AI-generated ads that mimic real people. This strategy has divided the content creator community, who feel betrayed by the choice to resort to AI instead of relying on their own members. With over 8,800 creators signed up for Nexon Creators, many claim that this approach is a direct slight to the community that could have given an authentic voice to the game. A game […]

The controversy has struck again at The First Descendant, a looter shooter game developed by Nexon, following the company’s decision to use AI-generated ads that mimic real people. This strategy has divided the content creator community, who feel betrayed by the choice to resort to AI instead of relying on their own members. With over 8,800 creators signed up for Nexon Creators, many claim that this approach is a direct slight to the community that could have given an authentic voice to the game.

A Game on the Tightrope

The ads, which have been criticized for their evident quality issues, such as faulty lip-syncing and unnatural voices, have gone viral on platforms like TikTok. Some users, like a prominent Redditor named iHardlyTriHard, have pointed out that in their search for these clips, they found several samples in a matter of minutes. Concern has grown in the community, where some believe that these ads could drive away potential players, generating distrust towards the product they are trying to promote.

Additionally, The First Descendant is not new to the realm of controversy. At its launch, the game had to remove several icons accused of copying Destiny 2 after a wave of negative reactions. This previous story has further fueled the debate about the ethics of using AI in the promotion of video games, with voices from the industry such as a former head of PlayStation comparing its impact to that of Excel on public accountants, highlighting the need for technical skill in creating authentic content.

As the discussion about the use of artificial intelligence in video game marketing continues, many are wondering if The First Descendant will be able to regain the trust of its fan base after this controversy.

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