AMD has decided that it is time to compete with Nvidia in its territory: AI

Nvidia has been leading the AI pack since 2019 with DLSS, which has become one of the most popular upscaling methods.

From what has been leaked, AMD could finally be leaning towards AI in its gaming devices, as an executive of the company claims that 2024 will be a “great year” for the GPU and CPU manufacturer.

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In an interview with the No Priors podcast, AMD’s Chief Technology Officer, Mark Papermaster, stated that over the past few years, the company has been working on developing its hardware and software capabilities for artificial intelligence, and that their gaming hardware will finally implement AI.

“This is a great year for us because we have spent many years developing our hardware and software capabilities for AI,” explained Papermaster. “We have just completed enabling AI for our entire portfolio: cloud, PC, embedded devices, our gaming devices. We are enabling our gaming devices to scale using AI, and 2024 is truly a great deployment year for us.”

AMD arrives very late to the party

Although Papermaster did not specify how AMD would incorporate AI, it is most likely referring to FidelityFX Super Resolution (FSR), AMD’s supersampling technology.

Unlike Nvidia’s Deep Learning Super Sampling (DLSS) and Intel’s Xe Super Sampling (XeSS), FSR is the only supersampling technology that does not use AI.

However, Papermaster’s use of “gaming devices” implies that RDNA 4 may include AI upscaling. In any case, AMD is late to the party, as its main rivals, Nvidia and Intel, already use AI in their gaming products.

Nvidia has been leading the pack since 2019 with DLSS, which has become one of the most popular upscaling methods. It has made Nvidia one of the favorites in the AI race, which continues to heat up as several big tech companies try to incorporate the technology into their own products.

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Currently, Nvidia’s adoption of AI in DLSS and other areas is paying off, as the company became a $2 trillion company last month.

Author: Chema Carvajal Sarabia

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