Apple would be receiving up to 20 billion dollars annually for continuing to use Google’s search engine
Many Apple users have probably wondered why their company, a rival of Google, keeps Google services on its system, especially the search engine. The answer, as usual, boils down to something quite simple: money. According to the analyst firm Bernstein, Google is reportedly paying Apple between 18 to 20 billion dollars to be the primary search engine on their devices.
These figures from Bernstein indicate that Google and Apple might be engaged in anti-competitive behavior, something heavily scrutinized in the United States to prevent monopolies. This alleged agreement between the two companies provides Apple with a sum that constitutes between 14% and 15% of its annual revenue, a significant amount for Apple’s overall earnings.
One of the reasons why this information is so controversial, aside from the staggering amount involved, is that it goes against the free market principles that the United States has always championed. That’s why oligopolies are under strict scrutiny and attention from the competent authorities in the American government.
Furthermore, there are indications, according to analysts, that Google might also be making similar payments to other major companies in the industry, such as Samsung or Mozilla. However, it is estimated that their financial figures do not come close to the exceptionally high amounts involved in the agreement between Apple and Google.
Apple receives a substantial sum thanks to the agreement with Google
Complaint and potential consequences
Apple is currently in the midst of a marketing campaign for its new iPhone 15. However, if a lawsuit forces them to end the agreement, the bitten apple would suffer significant commercial damage, given that the sum represents around 15% of its annual revenue. This is not a remote possibility, as Google is currently under investigation for its monopolistic practices.
Both Apple and Google would face a significant setback if they fail to convince the Department of Justice that their agreement is commercially legitimate and does not harm competition in the market. Nevertheless, this legal battle will be lengthy, and there are still many developments to unfold before a final resolution is reached.
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"de-DE": "Absolvent im Journalismus, Daniel ist spezialisiert auf Videospiele und Technologie. Derzeit schreibt er für Andro4all und NaviGames und hat bereits für weitere Difoosion-Portale wie Alfa Beta Juega oder Urban Tecno geschrieben. Er genießt es, über aktuelle Ereignisse informiert zu sein, sowie das Lesen, Videospiele und jede andere Form kulturellen Ausdrucks.",
"en-US": "Graduated in Journalism, Daniel specializes in video games and technology, currently writing for Andro4all and NaviGames, and having written for more Difoosion portals such as Alfa Beta Juega or Urban Tecno. He enjoys staying up-to-date with current affairs, as well as reading, video games, and any other form of cultural expression",
"es-ES": "Graduado en Periodismo, Daniel está especializado en videojuegos y tecnología, escribiendo actualmente en Andro4all y NaviGames, y habiendo escrito para más portales de Difoosion como Alfa Beta Juega o Urban Tecno. Disfruta de estar al día de la actualidad, así como de la lectura, los videojuegos y cualquier otro medio de expresión cultural.",
"fr-FR": "Diplômé en journalisme, Daniel est spécialisé dans les jeux vidéo et la technologie, écrivant actuellement pour Andro4all et NaviGames, et ayant écrit pour d'autres portails de Difoosion tels que Alfa Beta Juega ou Urban Tecno. Il aime se tenir au courant de l'actualité, ainsi que la lecture, les jeux vidéo et tout autre forme d'expression culturelle.",
"it-IT": "Laureato in Giornalismo, Daniel è specializzato in videogiochi e tecnologia, scrivendo attualmente per Andro4all e NaviGames, e avendo scritto per altri portali di Difoosion come Alfa Beta Juega o Urban Tecno. Gode di essere aggiornato sugli eventi attuali, così come della lettura, dei videogiochi e di qualsiasi altra forma di espressione culturale.",
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"pt-BR": "Graduado em Jornalismo, Daniel é especializado em videogames e tecnologia, escrevendo atualmente para Andro4all e NaviGames, e tendo escrito para mais portais da Difoosion como Alfa Beta Juega ou Urban Tecno. Ele gosta de estar atualizado com as notícias, assim como de leitura, videogames e qualquer outra forma de expressão cultural.",
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