Mid-last month, it became public that Elon Musk would step down as CEO of Twitter and would be replaced by Linda Yaccarino, who had been serving as the President of Global Advertising and Partnerships at NBCUniversal Media since 2011. This week, the new CEO of Twitter is already up and running, and she has sent her first memo to her employees, which has been reported by The Verge.
With the title “Building Twitter 2.0 Together,” Yaccarino sends an email filled with great motivation and encouragement to a workforce that has experienced massive layoffs and constant pressure to fulfill Musk’s directives after he acquired the company in late October last year.
“From space exploration to electric vehicles, Elon knew that these industries needed transformation, so he made it happen,” Yaccarino writes in her email. “More recently, it has become increasingly clear that the global public square needs transformation: driving civilization through unfiltered information exchange and open dialogue about the things that matter most to us.”
Yaccarino makes it clear that she intends to move forward with Musk’s plans to turn Twitter into the “global public square,” a place where everyone can come together and speak “freely” (if the social network didn’t break every now and then, misinformation didn’t spread so easily, and blue checkmark scammers stopped causing trouble, of course).
The rest of the email is essentially the typical motivational speech of a 21st-century entrepreneur, emphasizing phrases like “truly believing” or “working hard,” and consistently using “we” to involve employees in the evolution that Twitter will undergo. It remains to be seen whether all those words will ultimately translate into good working conditions for Twitter employees or if they are just empty promises.
Some of the links added in the article are part of affiliate campaigns and may represent benefits for Softonic.
