Prime Video has reaffirmed its commitment to the Indian market, considering this country as a central element in its global expansion strategy.
During the Prime Video Presents 2026 event, which took place in Mumbai, the top executives of Prime Video and Amazon MGM Studios highlighted the importance of India in their international growth plan.
India, a priority market for Amazon
Participating in the event were Kelly Day, Vice President of Prime Video and Amazon MGM Studios International, Nicole Clemens, Vice President of International Originals at Amazon MGM Studios, and Gaurav Gandhi, Vice President for Asia-Pacific and Australia/New Zealand.
This group of leaders emphasized how India will play a crucial role in the production of local content and in engaging the audience on its platform.
Executives stated that India not only represents a giant market, but also a creative hub that can provide relevant and resonant content both locally and globally. The company plans to invest in original productions and collaborate with local talents to attract and retain subscribers in a region that is becoming increasingly competitive.
Additionally, the event served as a platform to highlight Prime Video’s international content strategy, where it seeks to balance the offering of global titles with productions that reflect India’s cultural diversity. Industry observers suggest that this strategy could help Prime Video consolidate its position in the market against emerging competitors.
The renewed focus on India may also be related to recent changes in viewing preferences, where more and more consumers are seeking content that reflects their own experiences and cultures. With the growing influence of Indian culture in the global entertainment arena, Prime Video’s investment in this market could be a key strategic move in its future planning.