Google Meet is opening up to calls without links for business accounts

Google Meet, which is undergoing many changes and improvements on its platform, will allow users with business accounts to make calls or conferences without the need for a link. This means that business accounts, like personal accounts, will be able to enjoy this functionality.

Until now, users with personal accounts were the only ones able to make calls directly through Google Meet. However, with the recent improvements, users with business accounts will also be able to do so, significantly enhancing the user experience and making things much easier.

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End-to-end encrypted calls

As Google explains, these link-free calls will allow users with business accounts to make calls without the need to share a room link. This means calls can be made directly, in a more agile and dynamic manner, eliminating any friction that hinders work. It’s an improvement aimed at enhancing productivity by removing the requirement for something that is not essential.

Furthermore, in addition to these direct calls, other usual options will remain active, such as filters that change the background of the room or office, and visual effects that enhance communication through eye contact. Therefore, users with business accounts will also have access to all these features that are typically available to personal Google accounts.

Google Meet is constantly evolving.

A plethora of improvements for Google Meet

With this improvement for business accounts users, Google has made several advances in its conferencing platform. Just recently, they introduced the “On The Go” mode, which simplifies the interface for users while driving, and new facial filters, exclusive to business accounts for those who want to use them during a video call.

Google Meet is putting in significant effort to integrate itself further into work ecosystems, a segment that has seen substantial growth since the pandemic, where other major competitors like Zoom or Microsoft Teams are competing fiercely. That’s why Google Meet continues to work on these advancements, and it remains to be seen what Google’s next surprises will be for its video calling service.

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Author: Daniel García

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