Take-Two Interactive, Rockstar Games’ parent company, says pricier gaming hardware shouldn’t do much damage to its business as Grand Theft Auto VI gets closer. CEO Strauss Zelnick said higher device prices are plainly bad news for buyers, but he doesn’t expect them to hit the company in any major way. That comes even as the average US selling price of new gaming hardware reportedly climbed 16% in the first half of 2026, going from $452 in January to $525 in June because of a memory shortage.
That matters if you’re watching both GTA VI and the console market. A lot of people still think Rockstar’s next blockbuster will move systems even with consoles getting more expensive and premium games reportedly reaching $80. Take-Two’s read is pretty simple: higher prices look like a drag, not something that shuts the door.
Zelnick also said PC now accounts for roughly 40% to 50% of Take-Two’s sales. About 20 years ago, for some console releases, that figure was just 1% to 2%. He also made the case that streaming could turn into a workable low-latency business in about three years, which would expand the number of gaming-capable devices by 10 times across phones, tablets, and basic laptops. Analysts still bring up Google Stadia, along with the usual latency concerns. Grand Theft Auto VI is still set to launch on consoles first, and no PC or streaming version has been announced for that initial release window.
Author: jeffersonbetaizar
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