artificial intelligence is already present in almost half of the video games that make their way to Steam. According to CNET, an analysis of the data published by Valve puts the share of October 2026 releases that reported using generative AI in development at 49.9%. A figure that raises an interesting question amid all the noise: how do we find the games that deserve our attention?
More and more games use artificial intelligence
The numbers are based on the requirement to disclose AI-generated content that Steam has enforced since January 2024. At that point the percentage was 1.4%, while by the end of 2025 it had already reached 24%. That’s a particularly sharp increase, and now, near the end of 2026, the figure is approaching 50% of titles.
Even with these numbers, the use of AI may be much greater, since the declaration of AI use for games only applies to content players see or hear while playing, such as illustrations, texts, music, or voices. The use of artificial intelligence for internal tasks, from designing gameplay to writing code, isn’t reflected in these figures.
The real challenge is managing to stand out
The available numbers show a significant difference in reception: 47% of titles with fewer than ten reviews say they use AI, while only 17% of those with more than a thousand reviews relied on this technology. This doesn’t mean AI is the cause of lower popularity, but it does show a storefront that is getting more and more crowded and that, amid the debate over its acceptance among players, can easily saturate the market.
While Anthropic tries to limit the clones generated with Claude, there are some genuinely original games among the hundreds of titles AI is bringing to the platform. Time will tell how the market reacts as AI capabilities advance.
