YouTube has announced new measures to combat deepfakes (AI-generated forgeries), with the aim of protecting creators, editors, and public figures. The platform states that it has developed innovative technology to detect unauthorized use of voices and faces in AI-generated videos.
In the case of vocals, the new ‘synthetic singing identification technology’ will allow creators to identify content that simulates their sung voices. This tool, based on audio matching, will help the music industry better manage counterfeits and copyright infringements.
The use of deepfakes has significantly increased in recent years, being particularly concerning in various sectors, including politics and entertainment. With this announcement, YouTube aims to help prevent the spread of misinformation and protect artists and celebrities from false representations of their image or voice. ‘We are committed to providing this same level of protection and empowerment in the era of artificial intelligence,’ the platform stated.
In addition, YouTube is working on a tool that will allow creators to control the use of their content by third parties, including AI developers, by providing advanced permissions to regulate these activities. It is expected that this feature will be further detailed later this year.
