Instagram reveals why some videos have lower quality than others

Many people have complained that their videos don’t look as good as the videos uploaded by influencers and celebrities on Instagram. Until now, we thought it was a matter of views… and the company’s CEO confirms it. The head of Instagram, Adam Mosseri, recently spoke about video quality in an AMA, confirming that the quality of Instagram videos depends, in part, on views. “If something isn’t watched for a long time because the vast majority of views are at the beginning, we will move on to a video of […]

Many people have complained that their videos don’t look as good as the videos uploaded by influencers and celebrities on Instagram. Until now, we thought it was a matter of views… and the company’s CEO confirms it.

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The head of Instagram, Adam Mosseri, recently spoke about video quality in an AMA, confirming that the quality of Instagram videos depends, in part, on the views.

“If something is not viewed for a long time because the vast majority of views are at the beginning, we will switch to a lower quality video,” said Mosseri. “And if it starts getting viewed a lot again, we will re-render it to a higher quality video.”

This is what the CEO of Instagram says about low-quality videos

Posted by @lindseygamble_
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Mosseri adds that if someone views it with a slow Internet connection, the videos will also render with lower quality: “The goal is to show people the highest quality content we can.”

The video quality on Instagram works on an aggregate level and not individually, confirmed Mosseri in a subsequent post on Threads.

Posted by @mosseri
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“We lean towards higher quality (more CPU-intensive encoding and more expensive storage for larger files) for creators who drive more views. It is not a binary threshold, but a sliding scale,” explains the company’s CEO.

Author: Chema Carvajal Sarabia

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