Apple TV+ has reached a milestone with the premiere of Wolfs. The film, directed by Jon Watts and starring superstars George Clooney and Brad Pitt, is now the most-watched movie in the platform’s history—a distinction it achieved in less than a week since its release.
Wolfs Breaks all records and signs for a sequel
The movie was released on September 27 on Apple TV+ and, according to reports from Apple to Deadline, it has resulted in a 30% increase in views on the streaming platform. This increase highlights the resounding success of the film and has caught the attention of the service’s subscribers and led others to subscribe.
The plot of Wolfs follows two “fixers” or problem solvers, played by Clooney and Pitt, who must join forces, despite their differences, to resolve complicated situations for their clients. The chemistry between the two actors has been a key element in the reception of the film, as both are two of the most well-known faces in Hollywood, with established careers and a solid fan base.
The most interesting thing is that Wolfs did not have the traditional theatrical release, a strategy that Apple has adopted with certain projects. Unlike other films like Killers of the Flower Moon, which first went through theaters before landing on the platform, Wolfs was released directly on streaming, except for a brief presentation at the Venice Film Festival. A strategy that marks a clear difference from traditional distribution models and highlights how Apple TV+ and other streaming services are redefining the rules of the game in the film industry.
“When George, Brad, and Jon approached us with the idea for Wolfs, it was an easy decision: a sizzling and fun movie starring two Oscar winners that everyone knows are iconic together,” said Matt Dentler, head of feature films at Apple Original Films. “Now, audiences have overwhelmingly chosen to make Wolfs part of their weekend, making the film a global box office hit. We always consider Apple TV+ as the home for the world’s most talented artists to create and deliver their best work, and it’s exciting to see the audience embrace it so overwhelmingly.”
The reception of Wolfs has been so successful that Apple has already given the green light for a sequel, with Watts once again leading the project. Meanwhile, with upcoming releases like Blitz, by Steve McQueen, and the Formula 1 movie starring Pitt, Apple TV+ continues to strongly invest in high-level cinema.
