Microsoft considers the first blockage of the United Kingdom’s purchase of Activision “tough, but fair”

Now that, for Microsoft, everything has come to a good port, the company does not hesitate to positively value the long legal process that it took to complete the acquisition of Activision Blizzard, one of the largest and most powerful companies in the video game industry. And it is that, with a “tough, but fair” deal, Microsoft adapted to the demands of the United Kingdom to overcome the obstacle and close the operation without any institutional obstacle.

With this operation already closed, Microsoft’s acquisition has been the largest ever recorded in the world of video games, as never before has an operation reached such staggering figures as the $69 billion that the company was willing to pay to strengthen the commercial area of Xbox.

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Positive reviews after purchase

These statements have been made by Microsoft’s president, Brad Smith, who has not hesitated to go into detail about the work it took for the company to convince the British court that the purchase would not harm the free market or pose a monopoly risk. Indeed, from the perspective of Great Britain, given the size of Microsoft and the magnitude of the acquisition, the doubts and risks of this acquisition were more than evident to the CMA.

In fact, one of the aspects that most concerned the CMA was cloud gaming, which consisted of a broad initiative by Xbox, and, in the face of an emerging segment that is not yet established, having such a disproportionate advantage would imply that this niche could have a risk of monopoly from very early stages.

Microsoft has agreed to sell Activision Blizzard’s cloud to Ubisoft to give up the monopoly

The agreement with PlayStation

PlayStation, when it still had Jim Ryan at the helm, was particularly concerned about the exclusivity rights of Call of Duty, Activision’s cash cow. It is a globally successful shooter with huge sales figures every year, even when the game turns out to be a “flop”, as in the most recent case.

In fact, Sony even gave up the exclusive rights to the rest of the games to extend the permanence of Call of Duty for a longer period, up to 10 years from its purchase, already officialized in 2023. Therefore, with PlayStation satisfied, the CMA convinced of the viability of the cloud gaming market, and the FTC already surrendering to Microsoft’s acquisition of Activision, the agreement ended up being a success.

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Author: Daniel García

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