Netflix has faced a challenging and controversial year. Since announcing in early 2023 that subscribers would no longer be able to share accounts, something that had been common practice since the platform’s inception without any issues, their data continued to decline. Following a backlash campaign titled #GoodbyeNetflix, it was reported that over a million users in Spain had abandoned the platform.
However, after half a year, Netflix can breathe easy again. After trying to get many of the users who shared an account to make their own or pay the extra to share a password, the data has finally improved and the platform is back in a state of grace.
Great news in a terrible year
Good news for Netflix comes from Variety. The website reports data from Antenna, a company that investigates data from major platforms and surveys their users. And, despite seeming like a chimera, their latest research has made it clear that Netflix is starting to see positive results in the United States after a long downward trend.
In the US, they implemented this policy just two weeks ago, much later than in other countries like Spain. However, since then, Netflix has recorded the highest number of new users since January 2019. Specifically, the platform has received an average of 73,000 new subscriptions between May 25th and 28th, a 102% increase compared to previous periods.
In this way, beyond any subscribers they may have lost along the way, Netflix has shown that its strategy is effective (at least in the United States) and that the approach can now become profitable. These numbers are not coincidental; in fact, they have received more subscriptions than during the COVID lockdown, which is a noteworthy record.
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