New York just passed a new social media age-verification law that could force apps like Instagram, TikTok, and YouTube to check ages before people in the state can get access to algorithmic feeds.
Under the New York law, personalized feeds are treated differently from simple chronological ones. Users under 18 would need parental consent to use the recommendation-based version. To make that work, platforms may have to ask a user’s age, estimate it, or sometimes rely on documents or third-party verification tools.
Supporters of the New York law say these feeds are especially good at keeping teens engaged, which is also why the measure limits overnight notifications for minors. Critics see a privacy problem here: if companies first have to determine whether someone is a teen or an adult, users could end up giving over more personal information even if all they want to do is browse.
If you use social apps regularly, keep an eye on this. A rule aimed at minors could still change how adults log in. New York regulators still need to finish the compliance rules. Legal challenges over speech and privacy are likely. And if the law holds up, it could become a model for other states. The measure applies in New York and would affect personalized feeds on major social apps if enforcement moves forward.
Author: Sharilyn Deseo
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