We may not talk about Genshin Impact as it deserves, because it has truly been one of the biggest successes in the industry for years. And now, the collaboration with Charlotte Tilbury gives rise to an innovative category at the intersection of makeup and video games, offering beauty boxes that include products and collectibles inspired by the character Mona Megistus. This union highlights not only the growing popularity of both worlds but also the shared aesthetic, with a red and gold color palette that symbolizes the connection between the beauty brand and the universe of Genshin Impact.
Don’t look at me, I haven’t put on my makeup
Charlotte Tilbury, known for her Hollywood-style glamour, has expressed her admiration for the magical world of Genshin Impact, saying: “Darling, I am in love with the mesmerizing and magical world of Genshin Impact”. The collaboration focuses exclusively on Mona, the astrologer of the game, reflecting a creative fusion between beauty and digital art.
The products have been designed to be inclusive, accessible to people of any gender expression, which marks a significant difference compared to other collaborations in the beauty industry. This universal approach resonates with Tilbury’s mission to create something that everyone can love. According to her, “there’s something for everyone, everywhere for them to love”, which makes these collections a perfect gift for both gamers and skincare enthusiasts.
Additionally, this partnership marks Charlotte Tilbury’s first foray into the world of video games. Accompanied by a Twitch channel and related content, the brand seems eager to explore more collaborations with the gaming industry. Tilbury has hinted that this project is just the beginning, suggesting that more initiatives are planned soon.