The cinema exhibitors are showing a certain degree of skepticism regarding Netflix’s promises about respecting traditional release windows. In a recent earnings call, Sean Gamble, CEO of Cinemark, stated that while theater owners have received the management’s statements from Netflix with some caution, there is an element of optimism in the industry regarding the future relationship with the streaming giant.
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Despite Netflix’s conciliatory words, exhibitors feel “apprehensive about trusting too much” in these commitments. The uncertainty about the traditional theatrical release business model is heightened in a context where the preference for direct-to-streaming content has grown significantly, especially since the pandemic.
Gamble commented that Netflix’s promises could influence the perception and trust of theater owners towards the traditional business model, which is based on exclusive release windows for theaters. This change in the dynamic between streaming platforms and theaters is crucial for the future of film exhibition, which has been on the brink due to fierce competition from streaming services.
On the other hand, industry observers suggest that, although Netflix’s intention may be favorable for movie theaters, the company’s history with simultaneous releases (in theaters and on its platform) has set a precedent that could hinder the full trust of exhibitors. Conversations about the future of theatrical releases will continue as the industry seeks ways to adapt to a constantly evolving media landscape.