This is the new director of the San Sebastián Film Festival

Maialen Beloki has been appointed as the new director of the San Sebastián Film Festival, succeeding José Luis Rebordinos, who has led the event for several years. The transition will take place when Rebordinos retires at the end of this year, and Beloki will officially take office in January 2027. The new era of the festival Since 2016, Beloki has served as the deputy director of the festival, which has allowed her to accumulate valuable experience in managing one of the most prestigious film events in Europe. Her trajectory within the festival has been […]

Maialen Beloki has been appointed as the new director of the San Sebastián Film Festival, succeeding José Luis Rebordinos, who has led the event for several years. The transition will take place when Rebordinos retires at the end of this year, and Beloki will officially take office in January 2027.

The new era of the festival

Since 2016, Beloki has served as the deputy director of the festival, which has allowed her to accumulate valuable experience in managing one of the most prestigious film events in Europe. Her trajectory within the festival has been recognized for her commitment and innovative approach, which have contributed to the growth and relevance of the event in the international film landscape.

Beloki has expressed his enthusiasm for taking on the new challenge and has stated his desire to continue strengthening the identity of the festival, while attracting a more diverse audience and opening spaces for new voices in the film industry. His appointment reflects a commitment to the continuity and evolution of the festival, while seeking to maintain its position as a key showcase for contemporary cinema.

The San Sebastián Film Festival, which will take place in its next edition in September, is undergoing a period of significant changes. The arrival of Beloki as director highlights the importance of including women in leadership positions within the film industry, a topic that has gained relevance in recent years. With her experience and vision, Maialen Beloki is seen as a figure capable of taking the festival to new heights, adapting to contemporary challenges and new trends in global cinema.

The Festival Bubble: Why Giant-Scale Music Events Are Everywhere This Summer

You could spend all of July and August jumping from pogo to pogo without stopping for a single day… even if it means seeing Gin for the fifteenth time.

For a long time now, the word “summer” has become synonymous for many affluent individuals with music festivals. Benicassim, Madrid, Bilbao, Barcelona, Vilanova i la Geltrú, Alcalá de Henares, Santiago de Compostela, Palencia, Villarobledo… There is no city or town that wants to be without its festival. So much so, that you could spend the entire months of July and August jumping from mosh pit to mosh pit without having to take a single day off… even if that means seeing Ginebras for the fifteenth time.

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Another year more Jota singing at Primavera Sound

It’s not that I don’t like Ginebras. On the contrary, they’re a fabulous group. The same goes for La Casa Azul, Sidonie, Amaia, Veintiuno, Ladilla Rusa, Lori Meyers, or Love of Lesbian. The problem is that attending a music festival is increasingly becoming equivalent to taking an Interrail trip: you pay relatively little, see many things, understand little of what happened, and repeat year after year, even though it will never be the same as the first time.

In fact, it’s like taking the same Interrail trip over and over again but making only small changes to the itinerary. The companies behind the mega-festivals know that the audience anticipates seeing Rufus or Florence + The Machine with more excitement than discovering a new band. And in the end, festivals become a Groundhog Day of fun: a lot of it, but always the same.

Not to mention the harm it does to smaller venues. Sure, you, who go to festivals, may also go to concert halls throughout the year to enjoy exclusive performances, savor two-hour concerts in an intimate setting, and support the artists. But the majority of people settle for the marathon, treating it like a Netflix series: twenty bands in a row, and the next week the same twenty, but in a different location. How many times can one listen to “Emborracharme” without getting bored or feeling like they’re experiencing the same concert over and over again?

This may be controversial, but festivals (whether it’s BBK, MadCool, or Primavera) somehow devalue music by offering it in bulk, as if it were a dump truck of notes and songs. Now it’s Amaral, then El Drogas, and twenty minutes later it’s Iván Ferreiro. Everything is presented without the capacity to be truly enjoyed or savored, with beers priced at fifteen euros and restrooms crowded with people praying not to be poisoned when they close the door. The audience is treated like cattle, a necessary nuisance for the organizers to make money.

Note: I’m not trying to turn anyone against festivals – who am I to do that? – but I would like for them to be viewed with a bit more critical thinking, more like a factory producing mass-produced sausages rather than promoters of the arts concerned about our well-being and the well-being of music. If the festival next door used a band that brought in more money, we’ll book them next year. And again, and vice versa. Music as a business rather than art, still enjoyable as ever, but much more sinister than it has ever been.

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