The Festival Bubble: Why Giant-Scale Music Events Are Everywhere This Summer

You could spend all of July and August jumping from pogo to pogo without stopping for a single day… even if it means seeing Gin for the fifteenth time.

For a long time now, the word “summer” has become synonymous for many affluent individuals with music festivals. Benicassim, Madrid, Bilbao, Barcelona, Vilanova i la Geltrú, Alcalá de Henares, Santiago de Compostela, Palencia, Villarobledo… There is no city or town that wants to be without its festival. So much so, that you could spend the entire months of July and August jumping from mosh pit to mosh pit without having to take a single day off… even if that means seeing Ginebras for the fifteenth time.

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Another year more Jota singing at Primavera Sound

It’s not that I don’t like Ginebras. On the contrary, they’re a fabulous group. The same goes for La Casa Azul, Sidonie, Amaia, Veintiuno, Ladilla Rusa, Lori Meyers, or Love of Lesbian. The problem is that attending a music festival is increasingly becoming equivalent to taking an Interrail trip: you pay relatively little, see many things, understand little of what happened, and repeat year after year, even though it will never be the same as the first time.

In fact, it’s like taking the same Interrail trip over and over again but making only small changes to the itinerary. The companies behind the mega-festivals know that the audience anticipates seeing Rufus or Florence + The Machine with more excitement than discovering a new band. And in the end, festivals become a Groundhog Day of fun: a lot of it, but always the same.

Not to mention the harm it does to smaller venues. Sure, you, who go to festivals, may also go to concert halls throughout the year to enjoy exclusive performances, savor two-hour concerts in an intimate setting, and support the artists. But the majority of people settle for the marathon, treating it like a Netflix series: twenty bands in a row, and the next week the same twenty, but in a different location. How many times can one listen to “Emborracharme” without getting bored or feeling like they’re experiencing the same concert over and over again?

This may be controversial, but festivals (whether it’s BBK, MadCool, or Primavera) somehow devalue music by offering it in bulk, as if it were a dump truck of notes and songs. Now it’s Amaral, then El Drogas, and twenty minutes later it’s Iván Ferreiro. Everything is presented without the capacity to be truly enjoyed or savored, with beers priced at fifteen euros and restrooms crowded with people praying not to be poisoned when they close the door. The audience is treated like cattle, a necessary nuisance for the organizers to make money.

Note: I’m not trying to turn anyone against festivals – who am I to do that? – but I would like for them to be viewed with a bit more critical thinking, more like a factory producing mass-produced sausages rather than promoters of the arts concerned about our well-being and the well-being of music. If the festival next door used a band that brought in more money, we’ll book them next year. And again, and vice versa. Music as a business rather than art, still enjoyable as ever, but much more sinister than it has ever been.

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Shifting Paradigms: The Post-iPhone Era Draws Near

The naturalness of being able to touch the software almost directly with our fingers will change the experience of using technology.

In the world of technology, change is inevitable, constant and happening at full speed. With the upcoming unveiling of Apple’s extended reality headset, times are beginning to change in a direction that few could have imagined just a few years ago. While the iPhone has long been and remains a key element in the lives of all of us, in a few years it could be replaced by extended reality glasses.

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The iPhone 15 Ultra: Pushing the Limits of Mobile Technology

We will see how the rumors evolve, because everything seems to indicate that we can see an important change of course in the iPhone strategy.

When we heard that one of the new iPhone 15s might use a titanium frame instead of a stainless steel one, many of us thought of the Apple Watch Ultra. It was impossible not to make a connection. Introduced relatively recently and with durability and strength as one of its pillars for success, more than one of us saw how the company established a three-pronged strategy: aluminum, stainless steel and titanium to classify the devices.

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Apple (Maybe Not) Should Develop an Alternative to ChatGPT

Apple is exactly where it wants to be, at the center of an ecosystem where all the pieces, including artificial intelligence from other companies, fit together to make great products.

Which is the best Apple device? All of them. And I mean that in the literal sense, all of them. Together. In the union between iPhone and Apple Watch, in the union between iPhone and Mac or between AirPods and Apple TV is born the strength that makes Apple stand out. From the outside, Apple products can be seen as similar to what is on the market. Some may prefer them, some may prefer other options, but from the inside the perspective changes.

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iOS 17 wishlist: The exciting updates and features we’re hoping for on the iPhone

The list of what’s new in iOS 17 could be long, it could be short, but what is certain is that it will take us by surprise. In the meantime, we can consider what we’d like to see coming to the iPhone this coming June.

When a new version of the iOS operating system approaches, we tend to all get excited about the potential improvements and new features that may be coming. Especially since software makes such a big difference to devices, and a simple update is the next best thing to debuting a new iPhone, iPad or Mac.

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