In the last year, the implementation of generative artificial intelligence in video games has experienced exponential growth on Steam. Rising from 1% to 7% of the total games on the platform, approximately 7,818 titles have adopted this technology, according to a study by Ichiro Lambe, a former Valve employee. Projections suggest that 20% of the games scheduled for release in 2025 will also integrate generative AI, outlining a future where this tool could be standard in video game development.
Exponential growth in the use of AI
AI is used to generate a variety of creative elements, from characters and settings to music and narratives. Titles like AI Roguelite and Never Ending Dungeon allow players to bring worlds and characters to life through AI-powered text commands, while others, like Comedy Night, implement this technology to moderate inappropriate behavior online, highlighting its versatility in different areas of gaming.
Despite the enthusiasm for innovation, experts and developers are cautious in their approach. Many of them emphasize that all AI-generated content has gone through a process of human oversight, an attempt to ensure quality and mitigate criticism about the loss of originality. This has become a focal point in the transparency policies of companies like Valve, which require the disclosure of AI usage in their products.
However, the true number of games that use generative AI could be even higher. With the first half of 2025 still to close, there are concerns about the clarity regarding what constitutes a significant use of this technology. In a landscape where AI is redefining creation in the industry, the community continues to debate how to balance innovation with artistic integrity.
