Disney has announced an original movie titled Hexed, scheduled for release on November 25, 2026. This announcement comes at a time when the studio is under scrutiny from the public and critics due to the recent commercial failure of Wish, which has raised questions about its production strategy in a constantly changing film market.
An original movie based on magic
Despite being in the process of developing several sequels, such as Zootopia 2 and Frozen 3, Disney has decided to blend its focus on franchises with original productions. Hexed, directed by Josie Trinidad and Jason Hand, will tell the story of a peculiar teenager and her competitive mother who will discover magical powers that transport them to another world. This film represents a ray of hope in a landscape dominated by remakes and sequels, using nostalgia as a commercial strategy.
During the recent Destination D23, where important announcements from the company are made, it was revealed that Pixar is also following this trend, announcing the arrival of Hoppers, Toy Story 5, and other sequels for the coming years, reflecting the same approach by Disney in seeking a balance between continuing franchises and creating original content. However, this raises questions about whether Disney is aligning its offerings with the expectations of today’s audience, which may be looking for fresh narratives instead of familiar stories.
The criticism focuses on the fact that the company seems to have relegated its original productions in favor of exploiting its successful franchises, which could alienate an audience seeking new cinematic experiences. As market trends evolve, only time will tell if this move by Disney to introduce Hexed is a wise decision or just another one in its usual strategy of sequels and remakes.