Gaston, the iconic villain from Beauty and the Beast, has once again captured the attention of Disney fans since his debut in 1991, despite not being present in the original novel. The House of Mouse has announced that the character will have his own movie, currently in the writing phase by David Callaham, known for his work as co-writer on productions like The Expendables and Shang-Chi and the Legend of the Ten Rings.
A great guy, Gastón
This new project aims to offer an innovative approach, similar to what has been seen in Maleficent and Cruella, focusing on reimagining the story of Gaston with a new actor, which marks a trend in Disney of changing the interpreters of well-known characters. Currently, it is known that Luke Evans, who played Gaston in the 2017 live-action, will not be part of the new project. The details about the plot and the director remain uncertain, as production has just begun.
Over the years, Disney has tried to explore different angles of Gaston’s story. Previously, Evans was close to starring in a prequel series on Disney+, but that project did not come to fruition. However, Disney’s insistence on focusing its productions on villain characters suggests an obsession with capitalizing on the popularity of these characters rather than creating entirely new stories.
Despite some recent setbacks, such as the case of Snow White, the live-action strategy remains a fundamental pillar in Disney’s economy, which is already working on multiple projects such as Moana, Hercules, and Lilo and Stitch 2. With the profitability of these remakes, it is unlikely that the company will stop its production of stories that blend nostalgia and new approaches.