A recent study by Tinuiti has revealed that 41% of Amazon Prime members in the United States plan to spend more time shopping on Amazon, thanks to a Prime Day event that will be longer this year. The data, obtained between May 6 and 9, 2025, from a survey of 1,002 members, suggests that consumers are increasingly inclined to take advantage of the variety of deals that will be presented during this event.
The trick to selling more is to give reasons to return
Given this growing purchase intent, marketers have the opportunity to prepare more effective strategies. With an extended shopping period, brands are advised to consider implementing tiered offers to maintain consumer engagement. This will not only increase exposure to their products but also encourage advertising spending during the event, as consumers will have more time to browse and explore the various options available.
In addition, brands must focus on increasing their advertising spending and customer retention, through retargeting those consumers who show interest in specific products as the event progresses. As the user experience becomes a priority in e-commerce, simplifying the purchasing process can be crucial to adapting to an audience that, as the data indicates, will be encouraged to spend more time on the platform.
The 2025 Amazon Prime Day study by Tinuiti highlights the potential of this event to transform consumer purchasing behavior, significantly boosting sales during one of the most anticipated days for online merchants. Brands must be equipped to seize this opportunity and maximize their impact in a constantly evolving market.
