Tag: Tinuiti

Automated campaigns are transforming the advertising landscape

The latest report from Tinuiti on digital advertising spending reveals a significant shift in marketing strategies among retailers in the United States. During the second quarter of 2025, 35% of advertising spending by retail advertisers on Meta was allocated to Advantage+ shopping campaigns, representing a notable increase of 19% compared to two years ago. This trend suggests a growing confidence in automated tools within advertising campaigns in the retail sector. The major paradigm shift The data from the report, which is based on anonymous information from programs […]

The latest report from Tinuiti on digital advertising spending reveals a significant shift in marketing strategies among retailers in the United States. During the second quarter of 2025, 35% of advertising spending by retail advertisers on Meta was allocated to Advantage+ shopping campaigns, representing a remarkable increase of 19% compared to two years ago. This trend suggests a growing confidence in automated tools within advertising campaigns in the retail sector.

The great paradigm shift

The data from the report, which is based on anonymous information from advertising programs with an annual digital advertising spend of over 4 billion dollars, evidences a shift towards automation and the use of artificial intelligence in marketing strategies. As advertisers become more comfortable using tools like Advantage+, this trend is expected to continue, reshaping the way brands communicate with their consumers.

Research shows that automated campaigns are gaining ground as the preferred option among retailers, who are looking to optimize their spending and increase the effectiveness of their ads. The use of anonymous performance data allows marketers to better understand the impact of these tools and adjust their strategies accordingly.

As the digital advertising landscape continues to evolve, advertisers will need to adapt to these new dynamics and take advantage of the opportunities offered by AI-based campaigns. This shift marks a milestone in the history of retail advertising, where automation is transforming the way marketing campaigns are designed and implemented.

Amazon extends the days of the Prime Day event and experts advise: the key is to stagger the deals

A recent study by Tinuiti has revealed that 41% of Amazon Prime members in the United States plan to spend more time shopping on Amazon, thanks to a Prime Day event that will be longer this year. The data, obtained between May 6 and 9, 2025 from a survey of 1,002 members, suggests that consumers are increasingly inclined to take advantage of the variety of offers that will be presented at this event. The trick to selling more is to give reasons to return In light of this growing purchasing intent, marketers have […]

A recent study by Tinuiti has revealed that 41% of Amazon Prime members in the United States plan to spend more time shopping on Amazon, thanks to a Prime Day event that will be longer this year. The data, obtained between May 6 and 9, 2025, from a survey of 1,002 members, suggests that consumers are increasingly inclined to take advantage of the variety of deals that will be presented during this event.

The trick to selling more is to give reasons to return

Given this growing purchase intent, marketers have the opportunity to prepare more effective strategies. With an extended shopping period, brands are advised to consider implementing tiered offers to maintain consumer engagement. This will not only increase exposure to their products but also encourage advertising spending during the event, as consumers will have more time to browse and explore the various options available.

In addition, brands must focus on increasing their advertising spending and customer retention, through retargeting those consumers who show interest in specific products as the event progresses. As the user experience becomes a priority in e-commerce, simplifying the purchasing process can be crucial to adapting to an audience that, as the data indicates, will be encouraged to spend more time on the platform.

The 2025 Amazon Prime Day study by Tinuiti highlights the potential of this event to transform consumer purchasing behavior, significantly boosting sales during one of the most anticipated days for online merchants. Brands must be equipped to seize this opportunity and maximize their impact in a constantly evolving market.

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