Tag: mercadólogos

Believe it or not, adults still spend more time watching traditional television than content on the Internet

According to new projections, adults in the United States are expected to spend an average of 2 hours and 29 minutes a day watching traditional television in 2025, which represents the largest portion of time dedicated to media compared to other activities. This data, extracted from a report by eMarketer, underscores the persistence of linear television in a constantly evolving media landscape. Among young people, the situation is very different. However, the media consumption landscape is changing, especially among younger audiences and those who have chosen to cut the cord. These groups […]

According to new projections, adults in the United States are expected to spend an average of 2 hours and 29 minutes a day watching traditional television in 2025, which represents the majority of time dedicated to media compared to other activities. This data, extracted from a report by eMarketer, highlights the persistence of linear television in an ever-evolving media landscape.

Among young people, things are very different

However, the media consumption landscape is changing, especially among younger audiences and those who have opted to cut the cord. These groups are gradually shifting their attention towards digital video platforms and social media, which means that marketers and media buyers need to reevaluate their advertising strategies. The key to maximizing reach lies in balancing traditional ad purchases with investments in OTT (Over-The-Top) platforms and social media videos.

On the other hand, the growth of the FAST space (free ad-supported television) is highlighted, which is emerging as an attractive and economically viable advertising option. This segment provides advertisers with new opportunities to capture the attention of audiences that have migrated to digital.

Estimates about the time that American adults will spend on different media are essential for companies to adjust their advertising budgets. It is clear that, although traditional television remains dominant, the shift towards digital media is redefining how consumers interact with content, a phenomenon that analysts expect will continue in the coming years.

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Amazon extends the days of the Prime Day event and experts advise: the key is to stagger the deals

A recent study by Tinuiti has revealed that 41% of Amazon Prime members in the United States plan to spend more time shopping on Amazon, thanks to a Prime Day event that will be longer this year. The data, obtained between May 6 and 9, 2025 from a survey of 1,002 members, suggests that consumers are increasingly inclined to take advantage of the variety of offers that will be presented at this event. The trick to selling more is to give reasons to return In light of this growing purchasing intent, marketers have […]

A recent study by Tinuiti has revealed that 41% of Amazon Prime members in the United States plan to spend more time shopping on Amazon, thanks to a Prime Day event that will be longer this year. The data, obtained between May 6 and 9, 2025, from a survey of 1,002 members, suggests that consumers are increasingly inclined to take advantage of the variety of deals that will be presented during this event.

The trick to selling more is to give reasons to return

Given this growing purchase intent, marketers have the opportunity to prepare more effective strategies. With an extended shopping period, brands are advised to consider implementing tiered offers to maintain consumer engagement. This will not only increase exposure to their products but also encourage advertising spending during the event, as consumers will have more time to browse and explore the various options available.

In addition, brands must focus on increasing their advertising spending and customer retention, through retargeting those consumers who show interest in specific products as the event progresses. As the user experience becomes a priority in e-commerce, simplifying the purchasing process can be crucial to adapting to an audience that, as the data indicates, will be encouraged to spend more time on the platform.

The 2025 Amazon Prime Day study by Tinuiti highlights the potential of this event to transform consumer purchasing behavior, significantly boosting sales during one of the most anticipated days for online merchants. Brands must be equipped to seize this opportunity and maximize their impact in a constantly evolving market.

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