Tag: superbowl

The first ad for Super Bowl 2027 has already arrived. Yes, a year before it starts

The Super Bowl of 2027 will mark a milestone in the history of sports broadcasting, as it will be the first time that ESPN, a company owned by Disney, will broadcast it. Additionally, the event will be aired simultaneously on ABC, representing a return of more than a decade for the network. With this new approach, Disney is implementing an ambitious marketing campaign aimed at attracting a diverse audience using more than 60 recognized characters from its vast portfolio of intellectual property. First ad, one year prior The campaign, titled “We’re Going,” was initially launched with an ad of […]

The 2027 Super Bowl will mark a milestone in the history of sports broadcasting, as it will be the first time that ESPN, a company owned by Disney, broadcasts it. Additionally, the event will be aired simultaneously on ABC, representing a return of over a decade for the network. With this new approach, Disney is implementing an ambitious marketing campaign aimed at attracting a diverse audience using more than 60 recognized characters from its vast portfolio of intellectual property.

First announcement, one year earlier

The campaign, titled “We’re Going”, was initially launched with a 60-second ad during Good Morning America and is expected to continue its broadcast on Disney networks in the coming weeks. This strategy aims not only to captivate sports fans but also to invite families and general viewers to join in the celebration of the event, which is considered one of the biggest entertainment attractions worldwide.

The innovative approach of the campaign reinterprets the famous statement of the Super Bowl MVPs, where instead of players announcing their visit to Disney, it will be Disney characters who express their desire to attend the Super Bowl. According to Tina Thornton, executive vice president of ESPN, this effort aims to invite broader audiences, thus breaking the traditional barriers that have existed between entertainment and sports.

Disney’s contribution to this event will mean a significant investment in advertising during other major sporting events, such as the March Madness basketball tournament and the NFL Draft. Disney is committed to using its vast array of properties and the strength of its brand to maximize the audience of the Super Bowl, which already attracts hundreds of millions of viewers each year.

The Super Bowl is growing again in betting, but… is that really what they want?

This year’s Super Bowl is expected to generate a total bet of approximately 1.76 billion dollars, representing a 27% increase compared to the previous year, solidifying its position as the biggest sports betting day worldwide. This growing interest coincides with the ongoing development of the sports betting market in the United States, where more and more states are regulating and legalizing these activities. Everyone get ready to play! Betting houses like DraftKings and Fanatics have confirmed their presence in Super Bowl advertising, highlighting a renewed focus on the strategy of […]

This year’s Super Bowl is expected to generate a total bet of approximately 1.76 billion dollars, which represents a 27% increase compared to the previous year, solidifying it as the largest sports betting day worldwide. This growing interest coincides with the ongoing development of the sports betting market in the United States, where more and more states are regulating and legalizing these activities.

Everyone to play!

Betting houses like DraftKings and Fanatics have confirmed their presence in Super Bowl advertising, highlighting a renewed focus on marketing strategy. While DraftKings maintains its usual participation, Fanatics will make its debut at this event with a campaign featuring the influential figure of Kendall Jenner, under the slogan Bet on Kendall. This strategy aims not only to capture the attention of active bettors but also to attract new customers in a highly competitive market.

However, some betting houses, like BetMGM, are reevaluating their advertising tactics, choosing to focus on acquiring “high-value players” instead of running massive campaigns just to attract newcomers. BetMGM will be absent from this year’s Super Bowl television ad, preferring to adjust its focus towards later events, such as the World Cup and March Madness, where they can have a more significant impact according to their recent analysis.

As the event approaches, pre-Super Bowl advertising campaigns are gaining more relevance. Marketing experts suggest that betting starts to activate before the game, and ads aired before the event could be more effective in engaging bettors at a more strategic moment. With other major sporting events on the horizon, the competition among betting houses is intensifying, indicating an exciting season full of opportunities to capture the attention of fans.

Pepsi has stolen Coca-Cola's polar bears in a frontal advertising attack

Pepsi has confirmed that it will launch a new advertisement during Super Bowl LX, which will be held on February 8. This advertisement not only marks the beginning of a new advertising campaign but also represents a significant shift in the brand’s marketing strategy, which warns of a more serious and aggressive approach against its eternal rival, Coca-Cola. The Pepsi Bears Over the years, Pepsi has maintained a prolonged rivalry with Coca-Cola, primarily manifested through a series of advertisements that have been more about jokes than direct attacks. Without […]

Pepsi has confirmed that it will launch a new advertisement during Super Bowl LX, which will take place on February 8. This advertisement not only marks the beginning of a new advertising campaign but also represents a significant shift in the brand’s marketing strategy, indicating a more serious and aggressive approach against its eternal rival, Coca-Cola.

The Pepsi Bears

Over the years, Pepsi has maintained a prolonged rivalry with Coca-Cola, primarily manifested through a series of advertisements that have been more about jokes than direct attacks. However, in this new attempt, it seems that Pepsi is ready to adopt a more forceful tone. The advertisement focuses on a character that consumers will recognize as a symbol of loyalty towards Coca-Cola, which could indicate that the brand is looking to capture the attention of the most loyal followers of the competitor.

Although the exact details of the announcement’s content are kept secret, the campaign is expected to go beyond simple rivalry and address themes of authenticity and brand preference. Additionally, it is rumored that in this effort, Pepsi may try not only to attract Coca-Cola consumers, but also to provoke a broader conversation about the culture of soda consumption in general.

This type of advertising, which emphasizes a more serious and challenging tone, could mark a new chapter in the long history of competition between these two giants of the beverage sector. The airing of the ad during one of the most-watched sporting events of the year can generate a great stir, and it will undoubtedly be a hot topic for marketing enthusiasts and the media in general.

The new Thunderbolts trailer is the complete opposite of what we expected from the MCU

Despite the uncertain direction that Marvel has taken in recent years, the new Thunderbolts trailer has sparked notable interest by presenting a more everyday and less epic approach than its recent productions. With only three movies left before Avengers: Doomsday, this film seems to mark the beginning of the formation of a new superhero team that promises to integrate key characters from the Marvel Universe. The trailer, which was released during the Super Bowl, suggests that Marvel is making a strong bet on the movie, as evidenced by a clear interconnection between the characters of Black Widow, […]

Despite the uncertain direction Marvel has taken in recent years, the new Thunderbolts trailer has sparked notable interest by presenting a more everyday and less epic approach than its recent productions. With only three movies left before Avengers: Doomsday, this film seems to mark the beginning of the formation of a new superhero team that promises to integrate key characters from the Marvel Universe.

The trailer, which was released during the Superbowl, suggests that Marvel is making a strong bet on the movie, as evidenced by a clear interconnection between the characters of Black Widow, Falcon and Winter Soldier, and Ant-Man and the Wasp. This contrasts with previous attempts to create standalone films that did not seem necessary to connect with the rest of the cinematic universe. By introducing elements like The Sentinel, one of the most iconic characters from the comics, the film is designed to attract both fans and a new audience.

A new approach for the MCU after the recent setback?

Additionally, the new trailer evokes comparisons to Suicide Squad, suggesting a shift in the tone of superhero narratives towards something more street-level and less pretentious. However, fans should be cautious, as productions often reveal more than they should, as is the case with many trailers in Hollywood; it is speculated that details of the third act may have been hinted at, which, while intriguing, may not reflect the complete experience of the film.

Marvel intends to release three movies in the next six months, a risky strategy that could culminate in a resurgence of superheroes or result in questionable decisions. With that premise, the industry will be closely watching to see how these upcoming releases unfold and how the audience will react to this new direction.

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The Super Bowl for nerds has already crowned its winner: it's impossible for you to know more than him about Excel

No matter how good you think you are at something, there will always be someone willing to surpass you. Don’t believe me? Well, pay attention, because we’re going to talk about the World Excel Championship. Yes. Just as it sounds. Held in December at a colossal esports arena in Las Vegas, this year’s edition marked a milestone as the first in-person edition of this event, which has gained popularity for its uniqueness. Described as the “Super Bowl for Excel nerds,” the tournament attracted dozens of enthusiasts who celebrated an atmosphere of camaraderie and friendly competition. Will they manage to make a number not […]

No matter how good you think you are at something, there will always be someone willing to surpass you. Don’t believe me? Well, pay attention, because we’re going to talk about the World Excel Championship. Yes. Just as it sounds. Held in December in a colossal esports arena in Las Vegas, this year’s edition marked a milestone as the first in-person edition of this event, which has gained popularity for its uniqueness. Described as the “Super Bowl for Excel nerds”, the tournament attracted dozens of enthusiasts who celebrated an atmosphere of camaraderie and friendly competition.

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Will they manage to prevent a number from appearing as a date?

The event brought together the best competitors, who were challenged with complex puzzles created by designers specialized in Excel. Among the most notable participants were Diarmud Early, referred to as the “LeBron James of Excel,” and Andrew Ngai, nicknamed “The Annihilator.” The competition offered a prize of 5000 dollars and the coveted champion’s “belt,” for which they battled to the death. Well, so to speak.

One of the most striking aspects of the championship was its musical theme: a soft rock ballad generated by artificial intelligence that seems to be performed by a human. With lyrics that humorously mention Excel, the song became an additional attraction of the event. The festive atmosphere was heightened with the audience cheering and sharing moments of tension and excitement with the competitors, an unusual experience for a program related to office software.

Despite (or precisely because of) being an unconventional field, commentators struggled to explain the intricate maneuvers of the competitors, highlighting the unorthodox nature of Excel as a sport. However, the implication that Excel could transform from a mere office tool to a vibrant form of entertainment seems to be on its way to becoming a reality. With expectations for future competitions in 2025, the Excel community is excited about the future of this unusual event.

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