The first quarter of 2025 has concluded with outstanding figures for Ubisoft, as its highly anticipated title, Assassin’s Creed Shadows, has positioned itself among the five best-selling games of the year. According to data from Circana and analyst Mat Piscatella, the game has managed to attract three million players in its first week, achieving the second highest sales revenue on the first day in the history of the franchise. It has only been surpassed in this regard by Monster Hunter Wilds, highlighting the immediate appeal and success of Shadows in a competitive market. But of course, these are just the figures from this first quarter…
Will it stay on top by the end of the year?
Despite the recent challenges that Ubisoft has faced in its previous releases, the positive performance of Assassin’s Creed Shadows indicates that the saga remains one of the most profitable for the company. This momentum comes at a crucial time, as Ubisoft seeks to regain a strong position in the market and reaffirm its relevance among the major video game franchises.
However, it is anticipated that the ranking of Assassin’s Creed Shadows could be influenced by future major releases such as Grand Theft Auto 6 and DOOM: The Dark Ages, which could displace the game in the sales charts. This constant competitive environment keeps attention on how Ubisoft’s work performs throughout the year.
In addition, the company has leveraged this success to strengthen its business structure, announcing the creation of a new subsidiary thanks to an investment from Tencent of 1.16 billion euros for a 25% stake. This new division will group its most important franchises, such as Assassin’s Creed, Far Cry, and Rainbow Six, although the decision has generated some skepticism among employees about its impact on the company.