Spotify Hit with More Bad News: Facing Challenges Amidst Industry Turmoil

Spotify has decided that it will have to go through the box in order to make its music and podcast business feasible. Luckily for everyone, we can climb up…

After 12 years, the price of Spotify Premium is increasing in the United States and around the world, including Spain. The subscription will now cost $10.99 per month, as announced by the company today.

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Spotify has charged $9.99 for its Premium subscription since its launch in the U.S. in 2011. “To continue innovating, we are changing our Premium prices in several markets around the world,” the company wrote in a post announcing the increase.

“These updates will help us continue to provide value to fans and artists on our platform.” In other words, they will charge more to try to retain artists on their platform.

1 euro a month, that doesn’t hurt, says Spotify

In addition to increasing the price of the individual Premium subscription, the cost of Duo will rise from $12.99 to $14.99, the Family plan from $15.99 to $16.99, and the Student plan from $4.99 to $5.99. According to the company, current subscribers will have a one-month grace period before the new prices take effect.

Spotify’s price increase is not entirely unexpected, considering that all other major streaming music services have announced a similar price hike in recent months.

Apple was the first to increase its prices last October, followed by Amazon in January of this year, and both Tidal and YouTube Music Premium have announced price hikes this month.

In all cases, the main price change has been the same: a one-dollar increase in the cost of a standard individual monthly subscription, going from $9.99 to $10.99.

While the price of Spotify’s Premium plan has remained constant for over a decade, the same cannot be said for its other subscription tiers. Fortunately, within the unfortunate circumstances, the increase is only one euro per month. However, this won’t make them rich either.

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Author: Chema Carvajal Sarabia

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