In a recent discussion, Tim Sweeney, CEO of Epic Games, and Junghun Lee, CEO of Nexon, addressed the growing integration of artificial intelligence (AI) in video game development. Sweeney argued that most companies in the sector are using AI in some way, and proposed the removal of the label “Made with AI” in stores like Steam and Epic Games Store, arguing that this technology will be an integral part of almost all future developments in gaming.
A tremendously reactionary stance
Sweeney’s stance has sparked mixed reactions. While he argues that the use of AI is becoming a standard, many developers and players express their discontent. There is a strong preference among these groups for art and content created by humans, highlighting a notable disparity in the perception of the use of AI within the community. This situation is further complicated by concerns about transparency and copyright, as AI can reuse art and text without clear permissions, leading companies to better protect their intellectual properties (IPs).
On the other hand, Steam, the most well-known PC gaming platform, has made information about AI-generated content more visible, which contrasts with Epic’s position. In a recent example, the game “Arc Raiders” has been at the center of this discussion, using AI-generated voices, which has led developers to clarify that the final content reflects their own creativity and expression.
Despite a Microsoft study suggesting that 79% of gamers might be open to the help of AI, it is crucial to consider the sample size and the context of these claims. A significant number of consumers and video game creators demand clarity on the use of AI in the products they consume or develop, indicating that the debate over technology and its implementation is far from resolved.
