This weekend, many YouTube Premium users outside the United States began receiving notifications about a future price increase that will affect both individual and family plans. According to Android Authority, this increase (up to 50%, depending on the country) will take effect in regions such as the European Union, the Middle East, and South America, with the most significant changes in some European countries.
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Subscribe (it's FREE) ►The complaints have quickly surfaced on social media, where users have expressed their frustration with this new price adjustment. “I’m sorry, but none of the small changes this multi-billion dollar company has made inspire me to believe that a 50% price increase in a year is justified,” commented PastaStregata, one of the affected users on the YouTube subreddit.
So far, this price increase exclusively affects regions outside the United States, with some of the main affected users being those in Belgium, Ireland, Italy, and the Netherlands. In these countries, prices will rise from 17.99 to 25.99 euros for the family plan and from 11.99 to 13.99 euros for the individual plan, starting November 7.
YouTube already raised its prices in the United States in July 2023, and in November of the same year for some international markets. Now, less than a year later, users outside the country are experiencing another increase, and it is not ruled out that the United States will follow the same path soon. Subscribers in the United Kingdom, Canada, and Australia already pay 11.99 pounds, 11.99 Canadian dollars, and 14.99 Australian dollars, respectively, although it has not yet been confirmed if these prices will also be modified.
YouTube Premium allows YouTube users to watch videos without the hassle of ads, already present in practically every corner of the platform. Additionally, the subscription service provides access to YouTube Music, one of the main rivals of Spotify, as well as other features, such as the ability to continue listening to a video after turning off the device’s screen.
