The latest Call of Duty has been a failure, Activision acknowledges it and confirms what it will do to fix it

Activision has acknowledged that the latest installment of the Call of Duty saga, Black Ops 7, has turned out to be a great disappointment, recording a 61% drop in sales compared to its predecessor, Call of Duty: Black Ops 6. This significant decline makes it the least sold title in the franchise, while its ratings on Metacritic reflect player dissatisfaction, with a score of 67 from critics and a alarming rating of 1.9 from users. A game battered by critics and the public In light of this situation, the company has announced changes […]

Activision has acknowledged that the latest installment of the Call of Duty saga, Black Ops 7, has turned out to be a major disappointment, recording a 61% drop in sales compared to its predecessor, Call of Duty: Black Ops 6. This significant decline makes it the lowest-selling title in the franchise, while its ratings on Metacritic reflect player dissatisfaction, with a score of 67 from critics and a alarming rating of 1.9 from users.

A game battered by critics and the public

In light of this situation, the company has announced structural changes in its development strategy. From now on, Activision has committed to not releasing two titles from the same sub-series consecutively, thus seeking to offer unique experiences and not just incremental innovations in each release. This strategic shift seems to be a direct response to the criticisms received, as the company hopes to exceed player expectations with new content and significant improvements.

Despite this discouraging scenario, Activision maintains that it is committed to providing “unprecedented” support for Black Ops 7. The company assured that player feedback will play a crucial role in the evolution of the game, with a Season 1 that promises to be the most extensive added to the saga. However, there is a question about the feasibility of implementing “significant changes” annually, given the increasing cost and development time of video games.

In addition, the imminent release of Grand Theft Auto VI, scheduled for November 19, represents a new competitive challenge for Call of Duty during this period of uncertainty. Although Activision states that the future of the franchise is promising and is working on “surprises” to revitalize the saga, players remain attentive to whether the promises will materialize into concrete results.

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Author: Jesús Bosque

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