Probably at Disney they didn’t expect that The Mandalorian and Grogu would end up being the most “yes, but actually no” movie of the year. Light years away from what was expected and grossing, by far, less than any other movie in the saga, it currently stands at 167 million dollars, but that figure is unlikely to withstand the onslaught this weekend from Backrooms and the following ones at the start of the summer season. But the absolute humiliation arrived this very Wednesday.
This is (not) the way
This Wednesday, the movie intended to be one of the blockbusters of the year has fallen under its own weight. And its replacement at number 1 has been none other than Obsession, the obsession (ha, ha) of the year in the horror genre. It cost only 1 million dollars and has already grossed 90 worldwide, potentially reaching much, much more. That’s what you call profitability.
In fact, it is one of the few movies in modern history that, instead of declining week by week, has increased its revenue. Specifically, the 5.6 million raised on Wednesday is 75% more than last week. The question is whether it will be able to continue facing, week by week, the blockbusters that will be coming, especially considering that Blumhouse apparently wants to release it right now on VOD, which would be one of the worst moves in the history of the modern industry.
It is clear that to succeed in today’s cinema, sometimes you have to take risks. It’s no longer as simple as putting the name of a saga and a number, and expecting the fans to come. You have to be creative: Do you want to multiply your money? Do a lot with very little. Nothing to lose, so much to gain! Let Hollywood executives engrave this in their minds.
