Who was going to say it? Spotify decides to raise prices

Spotify raised the price of Premium from $9.99 to $10.99, helping the company post a rare quarterly profit.

If there is a music app that stands out above all others, it’s Spotify. The green logo app has managed to stay at the top of the podium for more than a decade, despite the efforts of Apple Music or YouTube Music. And, according to the data from the third quarter of 2023, it seems that is not going to change.

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The number of people paying for Spotify Premium increased by 3%, reaching 226 million paying users. This translates to more people paying and a slightly higher subscription fee. It’s all good news for Spotify.

Spotify’s monthly active users (MAU) also increased to 574 million as of September 30th, a 4% rise compared to the previous quarter. Both increases slightly exceeded Spotify’s expectations.

Numbers that support Spotify’s direction

If we compare the year-over-year performance, Premium subscribers increased by 16%, while MAU increased by 26%. Spotify states that the net growth of monthly active users was the second-largest increase in the third quarter in its history.

The latest Spotify subscriber figures have been disclosed as part of today’s earnings report, covering the three months ending on September 30th.

Midway through the quarter, in late July, the company announced a price increase, Spotify’s first in the United States since its launch more than a decade ago.

The standard subscription price for Spotify Premium increased by one dollar, up to 10.99 dollars. Other markets and subscription plans like Duo, Family, and Student also experienced increases.

Overall, Spotify reported a profit of 65 million euros in the last quarter, compared to the losses of 166 million euros from the previous year. Operating income was 32 million euros, compared to an operating loss of 228 million euros in the same quarter of the previous year.

Spotify has frequently reported quarterly losses, as it has traditionally prioritized growth over quarterly profits.

Once again, Spotify’s latest earnings report does not contain information on when its long-promised lossless streaming option might be launched. But that’s another story.

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Author: Chema Carvajal Sarabia

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