As revealed yesterday, Meta is testing a system where Instagram users have the option to view only posts from verified accounts. However, to access these posts, users themselves must also be verified. Certainly, Mark Zuckerberg’s company’s app is in the midst of significant changes, as demonstrated by their recent introduction of broadcast channels, one of their most recent updates.
This is entirely official, although details about how they are conducting this test and how many users currently have access to it have not been disclosed. Nevertheless, this measure was announced by Instagram’s CEO, Adam Mosseri, through Instagram Threads. It’s worth mentioning that this addition will apply to both Instagram and Threads.
This way, you will be able to see only posts from verified users on Instagram
Surely, this decision reminds you of what X (formerly Twitter) is already doing, and rightfully so. What Meta intends to do is introduce a new option that will allow us to view only posts from verified users in a specific feed. With this new move, the company aims to curb the proliferation of bots and fake accounts, while also giving more visibility to businesses and content creators with verified accounts.
Certainly, these are the reasons presented to the public. However, the company also hopes to increase its profits with this change. This new addition on Instagram will operate between the “Following” and “Favorites” categories, enabling users to switch between verified and non-verified feeds.
Undoubtedly, a move like this seemed only a matter of time, given that verified Instagram accounts were introduced and implemented quite some time ago. Everything indicates that the future of social media involves them becoming paid services, something Elon Musk already intends to do with X. We will see how this all unfolds, but it’s expected that over time, basic payment plans will emerge allowing users to do what they do now, but at a cost. Additionally, there might be more expensive plans offering various advantages to their customers.
