We are seeing how artificial intelligence polarizes almost every sector, with controversies that affect all companies in the technology sector. And Adobe, the largest company in the world of creative tools, wanted to address the issue before it could escalate.
As explained in a statement on their website, Adobe has been supporting the creative industry for over forty years. Adobe makes it clear that a world with a diverse and growing community of creative professionals is good for their careers, good for human expression, and good for society.
In its statement about Adobe Firefly, the company explains that generative AI can and should be developed responsibly, and that it should help the creative person have more time to create, not replace them.
A responsible AI, that requests permissions and is here to help its clients
Adobe makes it clear that their approach is different from other companies. For example, Adobe has never trained or will train its artificial intelligence without your consent. In that sense, they are very transparent about how Adobe trains Firefly. As they say, they offer features that complement and enhance the creative workflow, they do not replace it.
“Our opinion is that AI is a tool, not a substitute, for human creativity. We believe that generative AI can be developed responsibly, starting by respecting the rights of creators,” they state in their press release.
And they emphasize a lot that they do not take content without the permission of the creators who use their tools, nor do they extract any artistic content from the internet. Everything Adobe does with Firefly is done with the approval of its creators and clients who give their consent.
They also strive to prevent artists from unintentionally infringing on copyright and other intellectual properties, because when an artist uses Adobe Firefly, they are not stealing anyone’s content, everything is original and can be used legally and without fear, benefiting professionals who make a living from their work as well.
So much so that Adobe has founded the Content Authenticity Initiative (CAI), focused on ensuring transparency in content ownership and how it was created.
Additionally, and this is very important, they compensate creators who contribute to Adobe Stock for the use of their content in the formation of Adobe Firefly.
