Apple Pay on iPhone faces new UK pressure: tap-to-pay rivals could get easier access

The UK’s Competition and Markets Authority is pushing for tougher rules on iPhone NFC payments, adding more pressure on Apple to make access simpler for banks, fintechs, and wallet providers that want a real chance to compete with Apple Pay. Apple did open NFC access in the UK in 2024, but the CMA says developers still have to sign Apple’s agreement, pay Apple’s fees, and use Apple’s Secure Element. In the regulator’s view, those terms have so far kept serious wallet-style rivals from getting very far.

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Now the CMA wants Apple to support Host Card Emulation, or HCE, too. That would allow payment apps to handle tap-to-pay without depending on Apple’s dedicated chip. The regulator also wants fees cut a lot, even if it isn’t asking for a fully free model like the EU’s 2024 arrangement, where PayPal, Klarna, and Curve have already launched.

Apple says HCE comes with weaker privacy and security protections. The CMA doesn’t agree. It says the evidence it has reviewed doesn’t show that HCE, or Secure Element access, is inherently insecure.

If you want more choice in iPhone payments, this one matters. The case falls under the UK’s Digital Markets law, Apple already has Strategic Market Status, contactless payments now make up 39% of UK payments compared with 3% a decade ago, and more than 60% of adults use a digital wallet, according to the CMA. Firms including Revolut also argue that fuller access could lead to more innovation and lower costs.

You can read the CMA consultation on the Competition and Markets Authority website before the regulator decides whether to make the measures binding.

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Author: Manuel Bosque

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