Apple TV+ is in crisis and might change its business model

We have been saying for months that Apple TV+ is one of the best streaming platforms today. Practically no other VOD service has the quality of its series, and in genres like science fiction, they are bringing some ideas that would be impossible on any other platform. However, it is not enough.

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As announced by Bloomberg, Apple TV+ currently generates fewer views per month than Netflix does in a single day, despite having spent over $20 billion on its productions since its launch. As a result, Apple is starting to refine its strategy in Hollywood.

Goodbye to Apple TV+ as we know it?

Apple TV+ is currently known as the ‘biggest spender in Hollywood.’ Although Netflix still spends more money on streaming, Apple is the company that projects go to when they can’t find a home, such as the latest hits from Martin Scorsese and Francis Ford Coppola. This has been great news within the industry, but due to yielding such little return, Apple could change their strategy soon.

Author: Juan Carlos Saloz

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